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Mobile

Hublot strives to keep ahead of innovation curve with iPhone app

December 2, 2010

The new Hublot iPad application lets consumers design their own watches

 

By Rachel Lamb

Swiss watchmaker Hublot is aiming to keep up with mobile marketing through the launch of an iPhone application that leverages the innovative usage of augmented reality and 360-degree views of its products.

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  1. Dior, Rizzoli to release book on Lady Art project
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Veuve Clicquot debuts après-ski activations
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  6. Dior dives into French Riviera with escapist fragrance
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Hermès showcases the surreal for spring campaign
  9. Pratesi continues retail push with new Boston boutique
  10. US luxury car market expected to double in next decade: BCG
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