Mobile
December 11, 2013
By Jen King
London department store Harrods is using its iPad magazine application to mimic an in-store makeup trial to strengthen mobile commerce beauty sales.
{"ct":"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","iv":"544a0738793b979832b10ee32d1ef1d3","s":"d60e65c426acf4a5"}
Share your thoughts. Click here