Mobile
December 11, 2013
By Jen King
London department store Harrods is using its iPad magazine application to mimic an in-store makeup trial to strengthen mobile commerce beauty sales.
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","iv":"1c9c68c511f3349e65431374fa079e78","s":"1d06b492f55cc6ee"}
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