Mobile
December 11, 2013
By Jen King
London department store Harrods is using its iPad magazine application to mimic an in-store makeup trial to strengthen mobile commerce beauty sales.
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","iv":"e0f3bd880182dd18d4c4ba890c4254c7","s":"4ba17b01d6b71b35"}
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