Mobile
December 11, 2013
By Jen King
London department store Harrods is using its iPad magazine application to mimic an in-store makeup trial to strengthen mobile commerce beauty sales.
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","iv":"919c166604976d0ce2fce65c3893b5d5","s":"f28fb114f52ff60e"}
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