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How to build a better Android shopping app

January 9, 2014

By Staff reports

: H&M's Android app

While iOS users are typically the most engaged mobile shoppers, building a better Android shopping application will be crucial for retailers going forward as the number of users on the platform continues to explode.

Retailers can take a cue from eBay, whose app engages consumers more on Android than on iOS, and consider each device's menu and navigation setup to create a better experience for Android users. Retailers need to spend time learning about typical Android users to cater the shopping experience to the different devices and audience.

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