Mobile
December 10, 2010
By Peter Finocchiaro
Swiss watchmaker IWC Schaffhausen is engaging affluent iPad owners with the launch of an interactive version of its branded magazine.
{"ct":"LVuQwm9QhI0uZKoMmDvgimaqBuOtLbSO3UghLuHThAlP5mPWhxrjdSi74bJUd6wUEuJzAUBle1Iu0brzM1FVUu1SGsRNiGgS3bpW\/5kkSuXbH6b7ab1yuqkvUGrM+H\/EhMWILOK1jAy1JU8+aok51sCLi9RSLQ9ZBs4wL3fi4lt6CDZ6wHMyybkKL5DAUOvyaICPrLF7pbs5Dqrs2RrIG4ElTzU2IDmnqzAyKcx0ZTct88gfvIi7G7mQGeM7XGRcJi\/1dU9zAaCwx+34NFW28U1flYwphddUQjzy4oYaHeAhNZuC+f8Kb+cfHrg\/v+1PXQWcSBmr0C3FX5SuUbln2doZwDu3ES1oOeTtllZxs4OPEVqXAF2AW8C1CecHwUY+iHxEYkHHMtIt7\/7nxNkdCWVkRs8IA2A305LeGJ7cjr3wYTz6J8iDaUHV7L5NHM5qCHnxuwZVaDk5mUFNXgqvX7x6FazbLtQe4SKygXDShnZ38ShsXrHsbCGSBF\/Mr1mxSQ16epVMbXNJ5i7Nx5ulZOnx3k2IY6kPAcraXQJTKvQ5J8VR1\/d532Nm8obGaxEaEWUkTw23MqAcItsV1TK3GrzcsLcUGJahKHrnm19jUmRDcgE0tdvgRkUXj4Nuuk8cLXQxrDxC9bf8jY7+AiHmLP+g2WFCRwjyE7M9a4yDpNM4W82Xtnaa\/fue+syuV5kgunWr9lAonGYr3MLh17ZjTdVSd818RPvGfg+2pqr\/DmVC8ttpgLi24dyEtiRUIIhUBPCngSNin\/\/Y8JZx3PRAIR\/7WsYs7iyOEO5m\/eAA78j3+NpXies4vtRqqRTVxmh0ah1WIyU+CjBJ3euO\/5bbCjTbt9aoCtyxTNyE3dyunqQVl0guBg64uwakB92VF\/\/J5AgyVYd1Q0lebrznaNfpS2K\/qT1nhiFI+sF2\/lyrVkX0bTPxdZgUnmKcX8OOMSUAvSFWX0E\/7ntwClAbzvdf\/DdiazxFcOCMiv072BRWxgOxa7jZ3fGzxqByh1SxWOu\/+XYDFSUYuGj\/TVP6rFTydlsZONj97wlTGR7upylvIp6o\/yGfE9lFAAF7q6KefihOdbcqtUntp7KCkDfZPYnLw9xbfhCG93mtlfg5H2CZt1wwiKIYyTKrblsk5Dcn+9uESM22mqMfANl2MyJjmfA2zzdlML+PJrgWsr3sNAFgtQ2j8x6OfQd49NkYibgAgJJJ7Mva6cEQTm\/vUs361HrmeMakTChEl1Vuk29l37YHBYyS7C9X0AebnZx5yfffQid0lgL9f9hQ7A8q8OxWlAnyQFzQG++wg89wqOAdWvtc\/S6FU32Yh5vg2q1HryMzYpE6ph6XotVuuDY6406XeEyNdJoOmvscxvnuksWZXEbyVT7XLlqjVDhhBobZGRvINOH5VajTkeXnvwzowynSKyxaNZnoOAWNqz61+fAioedSGNqjaQd0SXuNR+OSzTRJbsmGZmuxxx75FZYNYwZnOuaZzDt3pdqTkMRQUZDYR+v75nStCNBayzYRlMhIK\/66e\/9ulHWER64FuwY\/vMzZxkNTXrWew+XPDPRXAKCUenZXRlia\/eRny+MJMiR4GTxTJAc2tp8Y\/cHUavLUyIM8z\/uJ8zqGSkcBM8pyBa9Bo70hO7VPon5g52\/las0ubUpNNyB4ckOFQCAV1jyFY2Cfa3J5UuI5zhJepDWmHPf4hVNdBPMmon+bT1gXLeF+L0rwDT45uZ7JEWru9\/eXiVjRMfvMQsq9vfDXzg\/MCa7ZgSiyOPu5Bt+yWCvlVbzwmP432W940WaN45HfVEPp4wtQoU7mAVl2gplas9oZ1sYwCtkL2CKfZJMYD7rHVeC89IiVynEknNVwr8TmUc23ttzs72N2KOOoLdUqyxPzfQEJeHMuZgLvAlEx4S22BoE4qnVC\/zxBxmeFrTeytQPlw58\/0Dhx2VTiocPa9SPtR4w8x+kyliQoYBZoTwjQd8WTQEWMnnHx7ok\/mZa6rVSHZSyVUBhx9V4v333i\/+rgLT4WhoB96EcsYUMOSOGVeLNN9ittiVc6CWMRqgH8d85rHtYIMwwUQD7y4UwaqS\/hep3yK1+joDqfliZEkm+KWHtDt7mHJTV\/uNSdM6tdt0UbL2gBJZ0TNO4PN23kJqG2Cs6fq7fQL53GclsRPSqwBn\/L7Ox8eBE6uaWGLkW46LoCRej5uzkZ8TLsRpFRYybatVN01kUgWHRJaIcn76R28h0T8NHdqdFVoIpHF2DyKeurUsnoPB+2UdfMVTtLRKZOIDC\/5K1EP\/BKr9Wz5cubqYclDEskm\/cAqRYwoXm1nRdi+OgRWIu8PwoyfXsKPJa7PTzH8Cgz3qOlV9SSoTQVZ1X77WCBA96NH+c7wcsjjVa9k0dyTAFFls7DpUJdsEtTJyYRBqmZtdAy1xiNB+z3+mIVzz0FMAX3xA10QRvUbzBH\/QS0cQ2Eywz\/EQJN9othf7hn4kg\/sw+Ed2oBwZ9mtigZh4ZxO9luPIjyO1aQFd0j+PmMQQb1QVpL2B34jyuZ9DyRvuESfiIGcvRbFPESqHpKzynFnwUOnaBl3\/YQ27lGxY+2QpBrr6OaJqUudmbnhtkBERLsukYm6lI\/psjrl95MaAA7sYM3nob3q3mvyJoo4XyeER5CIer6yLMi5x7o+4Oyd\/1V+b2U3nU\/C7qer0e3FhnRX7rRLP7+7WSqqSnZGuktf+ZrmANL3KYNmsb4NA4qMR4UYJI\/DPpJn2oky\/iM+z4\/p1G4HDfu9wvsBftPuTvZLbwaxQaTJSO6dKsrIUq3Hut07nODx+gx1SL2\/94x1jCVOXgmA6KZJhJmnM1oiIqKw\/HLzFXR5YV5AZ0HVxp5KnwpXI6rTK3d4S07iCpqBzZ2OZFfBZrQ2RmGMwi\/UygeUmDJ1UilHfr8Hl1y5xJbc6Ojkq0h0iMh0ZB7qRvAX3uPTQdTjT82nUzm7SVjFJ0nRzPp4QJi1CT343pj8KMr7mL46PYMkmTirr5ITx1A5L6zYYE9KskGEK0pdBuy2sUqkzZAFlKzgHuGUflBw8l5B7LKFR6b6enlSGYjMBs4WwHgBFBX8zztGenXvVF5je3VgXqz+fwFIUaIxkmFK5B\/guvT0PYrra91f+bzr6eJ6Y3AH5PyUdI4sJqkMnzzflxzsCCGQln0ng4uhkSuNM03It35fw\/8OmWns7Rl8VI6pI6A4KzIGbICnysl4aOO8DvGIQAqWhFOERLFMmb8wUyYpxJzXSvEgPaRtcdaF4DpyaOFK4hmdHEMBrUP9UB2s7yijeyH03hh4c0j043u0ZN0UTvIYmeFZC5sdi10OCEdoyxTQ9mBjRp8qlBHmY0xWDw8cLnYkdzJO968dcU+REVQ2MaShTW9s+ce22GqVQzo+sNYrh0\/6\/FcuRc1pVWN0mq687H5W8CE1fDt4ZxzG60GCDz1TJG3I8eg4K2xu94molpnuuXT46Osg3vvgMmeWBa+YRhJUFNv1zz6+1tqXeE6jOQav0QqIxwGqXFmiCiJ9mbx8C\/FedIxDw100cB6OsDSYA+xHAB+F91TKSZt+QbJIeNdXG2bT++KZxgy9wRdh5fBv0abjRq4I+LnYZtQVA48NmQTnMkLQzMnH+uFkneM4UJwjQu8FP20IOC\/LbVLl8d3dyXxPb6YD\/\/dFONpXatSRRstjOeQ\/Jhm01Y5eBx0RBR2CRJehBsGnqsSXhOLdfgPNxEgaI1oBA20SlgDJEKdYi\/msNMAAU3lIkRuqoTPwVN3BsVi5sTMFTU2ZoCwly420aHAWo9H90FvBKUqGhcnT\/o+wq2REQTsJ3urZHEEfH3iGoSZR9l5bZYz3jE11Sf8vfIhbUSTS7spVTnKUo94vCayEtgh4yni\/L4LKDa3E0h4awRb5vEx8tYYR9fZoieytBqxMql97TL5XrTejLINlTczuqt5IHsXlKJ3HLGcHa\/DRBj93dGFuon99+l2Dfg4zlvn8f89R3+cAILlRPoQMeqRpugDgYzX1fg7ZtY6O8v5YA5a6sj7ZJSaOLuqW+ZwHB1sr5NvY\/dUIAw0OGSGZU3SLZ4\/o1i1n\/6q7IYq25tNaQc\/DEZAl590zoCd4XwC6meWH00xjgLVzifLqrnz9X2q07oeT\/ilGZs2UeH1HwBnKvc4DW0egvivHCoFA3w0adlhvdvCn2CCByLxhlmmpjwJjDqCZDizRdS6ygCsQ6VF31iEemfJo8lg7nFztkAZQnols+UnI+Qlzw5FbmMfzZOaf5n6PITbI3UetAiqj99kjed01EoUBSlPV18yj1k80PKsI4struyGmZrpBPddx+jkUTC\/LgPHX1Wvnc9sFTr5Q+d\/GZu\/MSiiwtGZiye6iuBqb4hp0xnB5+NvAucuDqcFlpDj6FlVWz3OdZSgIzS\/bX\/8q2yrAGApuM9Gh0yGsIHx\/FdnoKby3GtkOar36xf9p1NeM3p71QuGez4ZA4iux727Rz\/sw0RnWqe8lXwPK7qf4HPxYB76I\/MZ4km1F9b9XETSS4Es0LQtXDaiatcnzYLtMCtp5wFwkSo0XyvMnB06GJYVEdIA\/vbwhRE+VAW+h6FjzfmjU4Aq8tSQfAUrKLVQFOcUew0KEI2p\/kzIn746X832Yp3l3R9Iod3nSQPL7dA9J4g\/y1noZo0qG\/sq3HcBQYydRS6BCgNCZk4zxQwc4HiuZRFScuxcYOncEFhEggPQjMASqArp+78CO+pQZ99UV3b5RWzzhWXReCXdnIOxktWNP7cvnB5+2htZTxEc5oSqCOct6R0eqMp7RfM4W8GhJNhN5YyLf9mjtayLFJLpW4DMcE626AG+Yd7QXiZxc7DxDQogaalwGjTbHvfZI1ot0fL1BNU4deUe6A1WF0oEHICWZQaXnXkSV0JpRK0uYHT4vB0hg3jE+KHkQY7cBNUOmQOLy4ioIPWmMrNaVB4GYTsr+3iNwocL9xjgBkqlzLUQ\/h8y1gaTu4VGs0kogzsY6TeGGPfERud2Js5sq9rUzQnz7VEA0EPTgJpPAalagDm1uY2b087M1zeH2rx5ul\/1FB2GMGRv9\/YKbjOhJYkzU3cqPaY8sRg36uxmvMQiUIgBRcoFOvEmIM0cq1HoYvlTgmVxGWQ1GliCxMGMnS9Avd8h4oLY2Alccyz5laqfQkuktiNRyVNevh2zrrikgY6s\/rokPTDjnS1wNBRq1XYMyvhLdJ9R7jk2SRt3WeGyxsHNWmQiydHREvOG\/uE3Bg\/OIZCUu3+gPGv42JiYmFoAQ3zCkSAhEItfsPyxoHtHrEYZIDE5dD0O10LCeMokUZ7qUMrxLbVnQIWBG2RvbeOeobqmyUxxAKVURre2ywf9xEZ3S3orJ0SlTQ+Ny0HRucx6E4oYNU5\/DB9FahEZNJzqQKXYtu82vMhsOdIxUrz8xnfV9k29upfB86XSFsbj+oHaXVgcFIpi8CwdM9bE1caR78tJaJlJoor+oDtPgzKYqghF0pxDfavfQ\/VWBRW0EEN6ARDAQxLoyJ6DjAFiz8xLHrEOUWaUS\/RF2ZG9U2DSI+lTS6rCegX1uFM7QDhp7AiG8cUaqNoYEYKblxlrZ8qMZk\/nX1CwhtNGyfT\/cfBFdeaBOFHTVyimvA4OmkLq6j1WsCwqkKgA\/kxOhSNOcwiaG6P5MaF3D26DUkdTXK2eaR0r57YtiEMeVpk1PNtRQ5uSOwigCvT5ndUGC5PpETefPbkYmT16z9miTDCeQq674TggVookLlZAXAxK0SG9st6V48hQiolpSjUAFeK93EV3FRSWc7AkWGAd0HT5ZpEdvtGlG1mK0J\/02kh7ox\/dQmE8pkBvVPV25selnKx+iTDvWfj1yxJbZQVQxXbc5fisucVKNVS5WrulFXdQ1ilUWxVH3cDHEtU85NC3NbDFpreOXwubcqPx0EoH8QghJQgYo5YH8\/UT484+SQTOdjVnagGOXE\/4W6+uOQncp+BbRaKKCmG8c2aGwjHmd5C52cxc\/QfkzTPauewh1NwoTcnFvX5lqaEV3ff5rsQg+JFhzRPgcQ2RYOTBfYv\/f8GWQiqRPsY9h+KliJOsMBY39LXXPV0rAraMOTytTMuCIrGg6rDeRwEkRk4XQ0NlBpiRGQ0eBIV2J10UpD443yqb7gNQYdGIky2dQFLbElAPAOY30Vuk2YKhjVnF3cHAFEwweL0kEcfcmObi\/UiQQsjtqVuVHKLDrTzrnASUHJmNrtsBeb0vkalQooHRjmSuLsrBxdk70Cj8Rd3ZzGjYAmujq89yqcDx3Bn73IHTiMEo3IoDVmkECzkgJIDwi2qeOcjl6HlG\/69V\/GA9PqRZgZ+hc2V3E8XseG3vGsWoqRByscbucsydK+Sg5Hbxsf1bMQAJ5QDWdcddKwyu3mKgqMNtYZ9s1vKu6kqJCLLW2IQHjYhokAQOamHiUQ7etJToIT8xj47MW0NhQF7CX6810bNHioe7KXsaerEJK9esK3V5sdBSkj+89EOahneJ9n6Rf4wlMGGgrilSVatdEizWGGUm3D3edey0D1JkASbGwugQLd7siQTTggDeI292CPNnNPlQ7Oti4RxBDVxIpjcoup3E8DWqmt+BuNmQDS7dwDs+l9x23OujjHfF9ijPUTJONzNt3cAHl9XUIAruVwVt33TIEE\/Dz1MRGMPTyq8YpJWI81+TrHxF0p07\/DmgJI5Q9jesLL8aGG8SfRnuZyrRCf10ab9Jm\/wlnmOao+HVs5KVl0GY9u7qS8+S1hC5Iygwlmk3iUpU29LILPnaEyLj6dwgrW+Dse4YGLguKLf45++fvN\/FAhiCHkvMn0L\/AZQgxMW+JLG9cj6f4GShfqqc8FhaTWWL+ywbUj4RH3MqMYt7pCTWX8P6Hc7HL6MBff0m2bzOfTtvEwUX7X9oBFqA0WgKtVBuPGptUdII5AQ1GjHwuQH\/Q929Gd4bOGL5xG+MnrDyXmuDlCozBTAH8KZLQqQZRjWR\/fFWy\/Rqs4\/KsIvu6EkyFPVPcolWeSRcy01cqpEW7AHnveKvKMC0g7ZSttRX72ydxI97MOQpInCtFbUJ3kwvuTJz2QjFY3xy9YsPNbqjqfY5OHU\/7eoV52vvFTABDR0DCswbbAuFNcxA4e7yY2svSHy9K7S16lgxlrJgc9Ky+Z7\/jPRxxtX2dl3PYxcAJGTcmEVVESvRsUqRCQWLPzXbMOtmJ4jUdLxadZcTNCF1DPZ5wmp2ae8fdanabNOTKxCeu4lDQ\/MIXrfhFm9RJFw6T7mFDBGdYAYssjZmsBT2S9IAlBk9BUH\/0pyzrW27HxTkptIFrhVO0SthM1RKu9iZrVtr9IziqBnPMhlWViXzZcpE4wlc6+qxfVv3\/qy6DHqOwFpoGVhDUAC26UjAhHV8UXwBE7XfSmJgjc9DgEzB+ZLRxurcFQPTTSaC\/X5K0T4kM8XQsNomfM5nYHh00WChomCutK39U5Bg\/fCDbL461cS\/FTldbuOS8Ft34elpfZ\/+5hSYYRX3U2SlDPfr64tehO3qJhGm+I70gd\/gA794mdZ\/zYjDfoAaARX5sixV3exuSHHqSv0reinGmW\/Lk6MRNXUasTkb8w6grJ2FqS4qHnNvfdNKhPDjBGQTef3kydQalKsu3Ndd+5r3BLivwQnpniTGPpGXe9PdwjG8HvyTnxsLUOwFErqB6Uxz6kuP6F6dnbuCLdTDbNc2\/vXKwZcw7rra70JGS5XK8Aye5yRHgO+kdZrr4T3NSvcAq0Ts4Hgl0X3ApqHePw71ninUXSPsH2zeL+Jh\/YVHWgxYPGVKRhQTUS5wE5JX4SEe3ReC1jkwfjE0Xkri1GsyhocOwClUT3czXzXZ0NgNruLGNE9fn0HDcISryWlHdfMT2+MtMCnm4WFEKxzD3\/CLSJ0z8dJiTfexXFQYBMA370nd6uu8ZYWhXDCZ2UflIKWEEN2l\/PUD9YCVD+fyuY9eATd99UAZlwREb9YeoC7Cl2mkAw2L79+XdVYQOeTYNrp64z\/S6AoHSxESFq\/IoFudnwfhyQdSISE3hQ+\/Nn\/is\/lRzRTrb7s0r1QoUQY+ZKktJ\/Xr1\/W2+W1eZpoWBZ6TgsjzwbyW0ieYHh1siahbN0nN+wXC82NY7ixaqFiUV8+JMOTc\/Tu470dW4MUQvEJRGPPQcREixv8758V0TB0jqklhgL\/UCHOvcaCFAnAPEIOBGUkpPLHkmN8WdW+8TvtBoqjwtY5XAXF3icSYbyqeeLfCwK6TBr3S1Zl0ptgP912yFmDW+w2BpN7E6SBEYxEpNn8+4l7HOcC1ony+yxxbqCwODMWOPaHcxzSiggKD6bz\/rT48EWqiniRRnvsVd3yzugZtsn6uQs1Z8Fycv70h315taKmNLL1ocbVm+uQif9ocul\/aIpDxzjnHQgv7961RkiVRtJu6sqSWSjKlRZ9dIS4ggxghTZiCxmSI53u9eGSMaE5\/r7j8+8\/7toxK76ebKFYFtW8bWt6rIAxMScUTdSWtkXXJYm0+2uhDqYJmWxp6a\/KnX5\/WmDG4KeawipWj+R\/3GmNAfgbRhN4NITUQgpSVbzcvKn3XqPZbiN9ZgL8erSgg2qOPxGwpH8bdIKeyvjll7eYDXMSuzm\/pxU8HObemyoV+MibCLti+1n55x5ZcgRv+qyjzuQVMQotzawc+qiBMb821TjCejIQxRUUgK3edg6v1ukcJ7AwlSBaH5FQ99amLX+JuGVPmlaLpkTLkpVXfLJ8IG96AJz75vpUa6YVkw2PZNj9zbyYy1TC6JU5uz7T3jon5DW9QdKDEa1nf\/bYFG6nB1QTjm+p0P2Z4jf+QOQAWFdhX5Km7LK6vltWTd8Crg6PvVNeIR5jwoNB0FJZRDS8LdnawgjQA7wdp5P5Th\/NkLmtvFbjy+f\/XIS4UlRZTQ44DfSJnZXJMX9npdWiv1CFzs3J9s\/q7HA9220vsKwx7dq\/YI1akl5+UCG7QS7r6c7h1lJZw7nSXXEHQSW0yg+Xbk9PeD5Q0pa5kLnPLKF\/lxXHGGUBc\/DpdxG7alSzMJ0O+1QgxwNZXilGKBE3UlIJc6IlL2\/tHplkSmWZ16OwsziLN0ytU4\/Wv44NeAjySsuAYZ9Wqvde7rsmJsKSH1iBfPAyblXfeJjqUPBXeMizqBDi\/Ugb\/Q+HhVkraTmOkhfyBPqo3PnXbW279sdZOy7wJFzVxc3UAWjUl1rV\/kedngyrDh1JhdnWUFK1M+bf6+6zAlTCrqWfTvNaB+ED7Nxkl829sr+i4+2cFUm1XrB9knCmhLUDtTyoAZ9j9XakzwMC3e0gVj1jDMyuLBnG\/MsqT5zAKJOcv8lwplCbjvtxg3l4nDPbQXFR6ag1sMhS\/vvmHFR1z8UfAxYaQ7cRwohpQYk3Nuc5GFI\/t7Get\/GDycfUuwXXSe0iso+c70FFXM2MA8vu\/zjnDYxbgK21tdgki\/jrvtoaibG1FiE4pW4RLDDGJrJ9Qd7ggFhPuV2rPWgSd1DvZOLMb90JrMCmpKp7372BNnj6yWiDomy4irMCzkBXY15STwk3i\/K8pJxkkueDW6qVC8xPvZBNpABY3WDykKFoFI+9784krCf7kqzvr85vUCg==","iv":"449b493ae6cc101f1be54ff0e5f6ea9c","s":"90bf3322f686b9c2"}
Share your thoughts. Click here