Mobile
December 10, 2010
By Peter Finocchiaro
Swiss watchmaker IWC Schaffhausen is engaging affluent iPad owners with the launch of an interactive version of its branded magazine.
{"ct":"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","iv":"543fac08401c8ee008cb2bc062162e37","s":"9fe6ceb3a38204d1"}
Share your thoughts. Click here