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Gemfields fetes uncut emeralds via dedicated book, campaign

February 12, 2014

 

By Jen King

Colored-gemstone miner Gemfields is binding together its latest advertising effort with a promotion for a book dedicated to emeralds to garner interest in the brand's industry role.

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  1. Saks Global closing most Fifth Avenue Club suite locations
  2. Men spend more on luxury, but shop the same amount as women: report
  3. Ruinart welcomes 2026 art series partner
  4. Year-end sales jump 9pc at Hermès
  5. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  6. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  7. Pomellato celebrates trailblazing women at Beverly Hills event
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Louis Vuitton flagship lands in Beijing
  10. Inside McLaren’s global push for its sports cars – Luxury Memo special report
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