Columns
April 3, 2014
Jay Henderson is strategy director for IBM Smarter Commerce at IBM
{"ct":"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","iv":"62f92c2d6f3b46b643408dce7d778fe7","s":"f8ea265b3aee9a68"}
Share your thoughts. Click here