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Addressing target consumers’ sensibilities key to branded storytelling

April 9, 2014

Design Miami promotional image Design Miami promotional image

 

By Jen King

NAPLES, FL – Storytelling helps to sell goods, but brands must learn the story of the collective “me," according to a panel discussion at the Luxury Summit 2014.

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  1. France welcomes first Case Loewe location
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. Versace announces exit of Dario Vitale as creative director
  4. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  5. Chopard, Boss, Lancôme front AR experience from Snapchat
  6. Vhernier enters Asia with new store concept
  7. New film from Moncler marks return to Winter Olympics
  8. Hyatt names global lead for luxury brands
  9. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  10. Fendi reveals holiday window displays
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