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Understanding the brand’s risk tolerance key to intellectual property agreements

April 28, 2014

Tiffany & Co. for The Great Gatsby

NEW YORK - When negotiating for branded entertainment, product placement or viral campaigns, it is important for a luxury brand’s legal counsel to manage marketers’ expectations while balancing the risk, a panel of in-house lawyers suggested April 24 at the Cardozo School of Law’s Semi-Annual Fashion Law Symposium.

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