In-store
May 14, 2014
Pop-up shops have become popular. One example: Kenzo digital pop-up exterior
By Jen King
MEXICO CITY, Mexico – Upon entering an emerging market, luxury brands should first test the waters through small-scale retail partnerships to ensure future viability, according to a panel May 13 at the FT Business of Luxury Summit.
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","iv":"4550bfef8db2d3ede181d9a58ee7da43","s":"a9e894a70aa4a7e9"}
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