In-store
May 14, 2014
Pop-up shops have become popular. One example: Kenzo digital pop-up exterior
By Jen King
MEXICO CITY, Mexico – Upon entering an emerging market, luxury brands should first test the waters through small-scale retail partnerships to ensure future viability, according to a panel May 13 at the FT Business of Luxury Summit.
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","iv":"6ac57e856987564a4a3240d3081b951d","s":"0dd8cc6eecec987e"}
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