In-store
May 14, 2014
Pop-up shops have become popular. One example: Kenzo digital pop-up exterior
By Jen King
MEXICO CITY, Mexico – Upon entering an emerging market, luxury brands should first test the waters through small-scale retail partnerships to ensure future viability, according to a panel May 13 at the FT Business of Luxury Summit.
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","iv":"e9862609f1994359b1ae345d4f4bce73","s":"ce6583779682b666"}
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