In-store
May 14, 2014
Pop-up shops have become popular. One example: Kenzo digital pop-up exterior
By Jen King
MEXICO CITY, Mexico – Upon entering an emerging market, luxury brands should first test the waters through small-scale retail partnerships to ensure future viability, according to a panel May 13 at the FT Business of Luxury Summit.
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","iv":"85ef5c1df4b2eb7561043f2d890d1ad9","s":"27ebc720e3140cb9"}
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