In-store
May 14, 2014
Pop-up shops have become popular. One example: Kenzo digital pop-up exterior
By Jen King
MEXICO CITY, Mexico – Upon entering an emerging market, luxury brands should first test the waters through small-scale retail partnerships to ensure future viability, according to a panel May 13 at the FT Business of Luxury Summit.
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","iv":"f25a8dd0ca5f2a3cde0b8790942cfc76","s":"b1dfdba7021193cf"}
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