Research
May 28, 2014
Diane von Furstenberg on Sina Weibo
By Joe McCarthy
Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.
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","iv":"f5df5b5e5315c2600e754f19b776bfcc","s":"8255424f792ef2bc"}
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