Research
May 28, 2014
Diane von Furstenberg on Sina Weibo
By Joe McCarthy
Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.
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","iv":"967256674c98c4b9e7bfdecf76c9bca9","s":"6e67d03d06d594c6"}
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