Research
May 28, 2014
Diane von Furstenberg on Sina Weibo
By Joe McCarthy
Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.
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","iv":"695ef4d6bd415c7e183c7d0a8165e83e","s":"cb3ac1da2f7b42cb"}
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