Columns
June 11, 2014
Marko Z. Muellner is vice president of marketing at ShopIgniter
{"ct":"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","iv":"f73be846dbba327cdabad2e2efeccffd","s":"3d8275abc0b24d46"}
Share your thoughts. Click here