Prioritize ecommerce photography over social media content
The explosion of branded content on social media is a well-known phenomenon. However, its influence in the context of a purchase-decision driver has been less debated and quantified.
The explosion of branded content on social media is a well-known phenomenon. However, its influence in the context of a purchase-decision driver has been less debated and quantified.
We see a consolidation amongst luxury and fashion players that lets platforms emerge at the expense of the traditionally siloed and brand-specific channels.