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Dec. 17, 2025
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Fragrance and personal care

YSL Beauty adds Bahamas, Colombia to rewilding project scope

April 24, 2024

The program targets two emerging luxury markets: the Caribbean Community and South America. Image courtesy of YSL Beauty The brand is establishing new rewilding projects in two emerging luxury markets: the Caribbean and Latin America. Image courtesy of YSL Beauty

 

By Emily Iris Degn

France’s YSL Beauty is expanding its sustainability program Rewild Our Earth, which seeks to protect and restore nearly 250,000 acres of wilderness by 2030.

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