LVMH-owned fashion label Fenty is going dormant after a promising start fizzled in a challenging luxury climate.
After a year of uncertainty and a multitude of challenges, the fashion industry looks ahead to 2021 with digitalization, sustainability and localization in mind.
British fashion label Stella McCartney is amplifying the voices of BIPOC women on the topic of social and environmental change through its newest video series.
The United States has announced plans to add an import tax to French beauty and luxury goods as part of its ongoing disagreement with France after the Gallic nation threatened U.S. tech companies with a digital services levy. The timing could not be worse.
As luxury brands scramble to reopen stores and maintain their business in a post-pandemic world, many are looking for new revenue streams to help augment the losses incurred during the lockdown period.
Luxury brands have taken to social media to support Black Lives Matter in the United States in a move to show support for human rights after the death of George Floyd in Minneapolis police custody.
LVMH Champagne brand Moët & Chandon has debuted a new Instagram series called “The Perfect Match,” featuring an expert chef and a wine specialist to inspire consumers to cook something new at home.
Bulgari Hotels & Resorts has launched a new digital video series to connect its global workforce with consumers stuck at home during coronavirus lockdowns.
LVMH-owned French fashion house Christian Dior is playing up the source flowers of its J’Adore perfume in a new fragrance campaign that appeals to the consumer desire to connect with nature.
Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.