Fragrance and personal care
October 2, 2023
A trio of actors helps illustrate the raw feeling found in earth, water, air and fire in a new campaign from the luxury label. Image credit: Loewe
By Emily Iris Degn
Spanish fashion label Loewe is out with a colorful campaign that celebrates a new generation of scents.
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","iv":"65b7f0839c0f49badab967347f9f2119","s":"bd9f151f7204a0ae"}
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