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Internet

Web site navigation can make or break user experience

February 28, 2011

 

By Elizabeth Zelesny

Luxury brands should incorporate effective tab useIt is important for luxury brands to design good navigation pathways and optimize the browsing experience for their affluent consumers by incorporating tabs for effective usability.

Luxury brands should design their Web site from the beginning with the user’s needs in mind, rather than adding a usable navigation later on. Creating specific sub-categories, advanced search boxes and tabs can benefit luxury brands by streamlining the navigation process.

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  1. Chanel, Gucci, Vacheron Constantin and Wheels Up
  2. Gucci gives circularity initiative physical form at latest New York location
  3. Day's wrap: Chanel, Gucci, Vacheron Constantin and Wheels Up
  4. V&A Museum to host UK's first Coco Chanel career retrospective
  5. Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
  6. Luxury’s new direction as markets and consumers evolve
  7. Buccellati, Milan-based goldsmith school team up to preserve Italian tradition
  8. How to focus your influencer strategy on Chinese revenge buying
  9. Fendi covets classics for ‘In Love With My Peekaboo’ campaign
  10. Christian Louboutin designs exclusive capsule collection for Neiman Marcus
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