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Dec. 7, 2019
  1. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  2. Current retail technology and consumer behavior not yet in sync: report
  3. Travel advisors are hottest new thing that never went away
  4. Chinese travelers want personalized service, embracing experiential: report
  5. Bleu de Chanel dives deep with new campaign
  6. Someone’s upset with Twitter’s billionaire CEO moving to Africa. So he wrote a letter
  7. Nordstrom targets $1M in holiday philanthropy with four partners
  8. Dior goes for gold with flashy J'adore campaign
  9. Retailers should show value to woo consumers to loyalty programs: report
  10. InterContinental crowdsources local insights to take travel beyond tourism hotspots
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Internet

Web site navigation can make or break user experience

February 28, 2011

 

By Elizabeth Zelesny

Luxury brands should incorporate effective tab useIt is important for luxury brands to design good navigation pathways and optimize the browsing experience for their affluent consumers by incorporating tabs for effective usability.

Luxury brands should design their Web site from the beginning with the user’s needs in mind, rather than adding a usable navigation later on. Creating specific sub-categories, advanced search boxes and tabs can benefit luxury brands by streamlining the navigation process.

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  1. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  2. Current retail technology and consumer behavior not yet in sync: report
  3. Travel advisors are hottest new thing that never went away
  4. Chinese travelers want personalized service, embracing experiential: report
  5. Bleu de Chanel dives deep with new campaign
  6. Someone’s upset with Twitter’s billionaire CEO moving to Africa. So he wrote a letter
  7. Nordstrom targets $1M in holiday philanthropy with four partners
  8. Dior goes for gold with flashy J'adore campaign
  9. Retailers should show value to woo consumers to loyalty programs: report
  10. InterContinental crowdsources local insights to take travel beyond tourism hotspots
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