Marketing
November 20, 2020
Businesses must adapt or they will get left behind. Image credit: Bain & Company
By Nora Howe
Businesses across all sectors are encouraged to remain flexible and conscious in the current climate as effects of the global pandemic continue to shift consumer values.
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wz1nVLkQgrMpU5bsrCEyPiVX\/4fSNEpXiyUVBPCGA+CjMDq67S1qGg+FEa3KNpi8Tmv532x2xcg0LN9clPnecn1tVdVJ3fRlKDz4eADUWGL8vqgrbNAYdC7Qcj4fn+W8JhFbviVgvt2FEtH6pFNXhoT\/aRJsbq9S4QAwPfYyzGJYtYOSBhjUh1qWGWmyggFcch\/aEl1dKlo043VmzLvwHVT+WffLNsSt3k3qQiYGD0bOcV\/HuQufnFy1o6z\/HkkDtQ4QJ80pWKQ5fGaFYXShQqwdeBCroOF\/adB8fEbWJS6IdJawVDKiSouyPlKD78PPs5FveYVgoCnvfsPVBYHxg9KAynh\/kSGqubYtLM+TxrMPzt2vG0iHgB4GeMLV1FaI5viGnDILYEaRlLJVZaE+\/hd1Vl9byig7wOtmAyTYM5LgZqAWHW9Jf+X3S8xneM+Cu2oxqADGU4Q7v2NC\/s\/QI9b293Hp3+J\/YZjeJbVA\/s2c1y1qyi\/4bU7Zi1bxPmUF6fYYFtOZOBeXbxl6MoxZJLpD8HN6za6gd6GVXg9DeY\/OmJAg4HHfQldkUq1w1cZl9AjTCmy8DzZYqpyga7c93\/V1zNC5rkH9UV9BSvaRnuBrsx1bekqs4fo0+TYPrS7uGJjpNB9t7sdXqphOGBCTFDtK66ZnZsm8GVztsQMpBtxYgu5U5ofPxGNusjqgXCzsInD3yc53mo6b1xj3yHwhXKwm7G9WjZn1R7XMHPgWr9K204OG7uXvKvSq3E5vT3DFgScW3VM5MPfnDtl\/Vf+nYFL9RNKRizG85QWdRJu\/Vxc82r9BM8H88s+eiCw7nRmPuhgEy\/gJ3vELVmxFN2N\/zBrROkeB06G+8dag0FlwjGSusvgAyvrE2hI3Fz8SQ\/Ajgmr12Ww1eDtZc5bjFlCK2vZkV5if1+q8+7ndEHG+biq9OXlpdFc\/lRFkSjq8y6JC4mVglx8mDUIMyFq6Gg20t3\/AE3EHLMg3RIAEtI3FOfXnjLeb3YRRM6fMh\/aWI9Fdw4qYz9VEerFcQLFrS1TIV1SDqSzxVzZboaZzRBth9upvMyt3Ruh1XJ14fWQF3v0qe5E2vPnNmvCea41anI75E9\/2Ec3SID2pgePvbt2oK94oV6T7MjjDMLXJ4\/33jNLhTJWf1J3\/kPwHK2yxwC4dRFySOZ20gB2IvAsmpx9F0nHpMR2vHpR97P5TMxvy489gg2rUlhgv7yvG9vdHkkegACwCgg2t\/8NEnOStVlMsRJIItsLk+4hT4y5JNUyBVZboIrf8XBfaH+jqm3KeZHgvmU2TZDJmztY4N18VgldtTl3NqLQz4FfRXajBGl0eE6NiCBv6tWryWaBVq2F2HeDqn03qcaoS0jq8i0nSQY1OSMyxr5aKjKvqj20hg1ugqoE47u\/PZ5UvGYYHbxQtLpOqwIZbLl1sLP4C9sUv1ffIxBVUJHiDNckRa34pHx4Qfa4shXxR5F2AmhQ+onhIfbyZ+f0gatLbKRz2eHVxcVs9w03y+TLIDkpNL+Cg5yJgb9S9Eg8Mtm2uxHgj3lF+DzvL10NwLg7ZGQDJ9OSsrEKCc4aF8JpAymWD8C5\/FQi4jS5GqIjGNg9BcfRlOxbav6WFpGwmbUbpxUvVuegK39I3i+u1fE\/xbQCyBOiBrBzG8+3d72O+l5qiet5TDE1dj7mHQM093Tvrs792OqGnsI3G78vmhBScdCmRBabqUZWy5fDq+KCIU4su3aAgzJoRokRzIjZIbYm2BXAMoqQSzlHgwpc2qec+nv7iG4AuN1RSkUFIC1eetWiW6hhTY\/eOfoq335oiJF7qVMeuamiIG+DEKvqumYlmVPbE5EzaO8TjcH4uRchw6ko18SeeWnEdS+Kw6UL443SyOLuzb98gHmiHUPgjRuFUwqOfFNduBIaq4dDjmW5vtyPPNjv1RtD+cJvh76Bu3dKEa59T1dteRtkcUd124Pqu1CbvM4JUkmwBy86BdGaUPO6Jm9EcJun40jacOFcZSvmfUMhMTazwjdP2\/22MpSE1K0NWT4pMOebbazX6K2cZgVLRhOR1gHK4Z5kMWgYztfVDSiARXwI9AfFNRAt3TM085u0JmWtVstsEm0qLCjSijeS\/xRe8455HmSWSYBHUJkt5+de7ttT86DWS\/iXuYxLrm1nY+ZSR5QiFUSpq3yPq02YFJU4yuf\/vl9ojeGS6cD5TQ8U8qk+adzltY09oqEL5gHZ0NDUaB1NKRuoy7QNSoj9Vj1KHpFcCti4\/SB41OMevuvBIbEPPhaCZ\/BpcqxR2OxEPXVOBvQj8LkJHHMlhnWjxyblbHLmOHXdh+lDUJE4Xh\/8n8yxaG0lVTwArS+6aObWr+OvQVkzyaI8DhUzGZEEshm69VDdy80qRwaqYwNITwNf1EAe\/xiyxrM7aKIUic+7b0QhmvaN\/uHD\/690upBZaLjdb2zh\/rB+D5tjVkb9qn2AarVD2sK\/NzkCf2EpTtp9c5v2f7JMYs02DGXi9iKqrEftK3yzaP4l5Qoql+zG6VVaqyGcGbmJ0MchcGIvTuJrHI4ERe5VIS8pgn13lvo\/b++H8MVcPcd6KKgNxZWIXr087weWCo6NniB+jYXzv3ofcT+PNauU0chPdIkWV5M9a52hewF8K2ykvpknEni9A9XwKZ9SYHE3DqiosJVLkyemtms4ZWWya0C2GlS3KYvXK7PKOkZ65Cgs9lzei+CNcvbo\/jNEAtWGRUfcuoffI6s+aBSFs4bBxzzc8X3Vp2mqIdjeGnDzJbpiCVL98ATKzkBhUoFHSNNaJhyOvs+vZfNrsd\/Eu201usr1dKfNHtIG+nFVKWFu+NRWlvUW35zmSpyP9b0+YzwceYT2TIeyJkm3nv\/vCo3j03n8zTHjixB1LkZ5OMiYUK98qFsFDY6BPoC3011DK73TnAVvqJKbHPg2ft508QD0P+F4mTWtbqbT2TEacT0VWlquVHXW\/QjHyTfZLFZSnwR0QEVGusGv1p7eU5dTlhrwOBq371s1sSQxg58e5AuVfkJqoh8yzIEIn4TXK1v\/aFdU9iWxb2+ydn0vvBOOrtcv+wxUDHJ3ULhOBrQPD+DAdaUz8cA+FE4iLHJzLFdSj1RNwasrjlXlj6Qo0ezDQdTZbtp1WbnmfJdIAZ\/dryDkUQKceS7acsIZsen4J+lisFAfgDoTjuD2kk4uSmaPuLuhLU3p3AKt3dldembwJiFhlX2ZwQLVoAkVL+xMY9XWKcqE3N9oPfuLl9ugGfgQ6pvULynPbl0gq027dtWKsaEQ6r6hncuSYO6bMsbt3M6EDetUQYIKHsSrFHEXkAO8zeJkj2pCLV86DogTg2Ngyq2\/vIDFNBl9APfkDj90ceMtDn3vuLh483bFLKbvVeuvPeK9aE7aMxWLaUeFTVM++yUXO5W3Atci8YKsk1La58Erh9wqOzpG2MA2I8tHeD+bB96ik4l4DnaV4HmILBoAtjwQh4iUYRKquBhnAKwokQOxZZalwz0OUIIDgQXIOfuM4GWZhqJdxJ9ERWoe1qMNe1VGb7S7LiQCl5OoZ+p+5PGDDRFAMO2MtIjkfqYtQbRnFMAmfSMhBrczlMrHo7Hu1vSN4f\/XYx17t9Tw7u0YeD9TWg4\/9A3wVvc9TDg1w94CwrZyWxFPMqXb6xcJnQvAu8y\/M77vx93hvuj2R\/EKXbWNEauOaHGTYEtNatAYlCIQFix4ey8aTvkJgByBjBj9GdV2Yt1cEL2Qp9kOOLr+nuGGtQ3lSu7kpkHpJQw8R3GFtqxMToCVTi8zmSw5edW4OcUPc06kJ5GA\/3vj\/Qp5OBHxfA+vTe+v6WJ3S3Y2EE5JRkm8SW8\/6v5\/u1DZ6b84YBDyBzvHwTjY6brwiVVa+MevlnmtDyJ6FQX7sjDO\/cbTwg\/ZB6G7ilhN+8jiMAzkwHxbh3Pahho+w2\/757TsniKcFDmhs5CUyNcEqxkGtDI+gHTuic30mL1ofAlxSQIMmDSvNZ9A4O7kwoBrKaUqL3B7kgJbrlPeJjDrlFELI717YY2FVU8\/fiwGL3+YYBbkCkuy6MjM0dIrObbY+S18UgGDdFn4CC+xxb0lqz4XYWWHCEL2\/plZ\/aclDOlys70fYQI+dTijM\/ZJlQOtjDPPzGr9yQFo\/ycDrAi2DbI5M0JexwrBUK6OnWdkf8ZlrNfrygbr6Jfl0D58q9VRE38xcikcLeaD\/p4ZVVv4ITXVxZe+USjN4vtYnQuq98BZs6qFPagckoiFJOR3m\/YSK8mSx2jc1SIVxxftu3tgTZvfARNWGNyRxZmgOC7HW6l5SRfW39D5PaVP1AMEOdySm7r7iRTRGzbiKqIZH4InMC6udy+7IVzOiwv2ChrJPdy1gXB\/6kaSKU7AKoeonRg5pzIuOKLAnlTRpGf3zL\/wkAwBSUr\/dHaD3gHi1xyOMN5n0XT2Eqlk+5fRPFoWpwB0bk6RB0PE9SvdRDH8FP4x6c2ue7cZ0HSI3f16zhr5tdnZFjZ8FHLRdehchR28HpfQNwQd45Yoq+QHd5yiZ0gDwGJDUJ+tnTPp3Mr3hhMIE81rt+0IntmwsoyjOrCdY3xEuNKyq\/VuwT0N1zzhcEbvmc0hDR7OZ3T49iOcn0zTDnLugQM0VTalY1QEVK+AbKAY5ZoXK5Yh2DaflxqNiGcNYT9FZ8HpDSL6dHq9Bv5WMtKOQMPnlIhSI4N4ezEbrvO30teWOeL+Ov7oGMCALqnLxBnxza1P0SBKtDwpGEiMJG7KJ45II8ZuHrABpfL4O9CZXT17QoFbcip6ipLmxqQxvuoiexwHiI8jDW+YWwttrLkQrlcL6akCfV9eGfhXfKw5UH9LhvwxrE8bHyj4FdZc6HAY3K4ZiuXfnTJi8uQRiZaFyiY8\/dme4sOHB7+Cx4eWFZhDdgNmxbmTWGsYeWwe6u8NRzRzvQtxI\/BhkowWoHsz3RQh\/m9o2Q2tzNN7+dErXNIZjx+Ppqvr1Wb4XjvaSuuy3s2HIvtgTCVh7NtDTjfN6wWzMqHU6N6abda6qbjBdD2uAEzKFRwSBSi0scQGUHQXEi\/+RGes05dviGfaYkzzxBe46VVn5868w6DhLwcnbWky1T1oRyshUIiwXY3l881d+M2cm2V1h4KOP\/48vx9kgqf3Ql5","iv":"ed71944f8502c33963621a5d207d6dac","s":"a217a9b29bb8ca1c"}
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