Marketing
November 20, 2020
Businesses must adapt or they will get left behind. Image credit: Bain & Company
By Nora Howe
Businesses across all sectors are encouraged to remain flexible and conscious in the current climate as effects of the global pandemic continue to shift consumer values.
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","iv":"14972958681295a0e1714f0b35c4b940","s":"5086739dcc4411bf"}
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