Marketing
November 20, 2020
Businesses must adapt or they will get left behind. Image credit: Bain & Company
By Nora Howe
Businesses across all sectors are encouraged to remain flexible and conscious in the current climate as effects of the global pandemic continue to shift consumer values.
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","iv":"f7215f2b4984471441286dddc0157680","s":"491fdf4f0f1026ff"}
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