Marketing
November 20, 2020
Businesses must adapt or they will get left behind. Image credit: Bain & Company
By Nora Howe
Businesses across all sectors are encouraged to remain flexible and conscious in the current climate as effects of the global pandemic continue to shift consumer values.
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","iv":"18800a77576e2e82e9a07f3229972ed3","s":"248415167c8f4a53"}
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