Marketing
November 20, 2020
Businesses must adapt or they will get left behind. Image credit: Bain & Company
By Nora Howe
Businesses across all sectors are encouraged to remain flexible and conscious in the current climate as effects of the global pandemic continue to shift consumer values.
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","iv":"eff59bc165e729ee1113e7b69505ded2","s":"d7db4977e3a93028"}
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