Marketing
November 20, 2020
Businesses must adapt or they will get left behind. Image credit: Bain & Company
By Nora Howe
Businesses across all sectors are encouraged to remain flexible and conscious in the current climate as effects of the global pandemic continue to shift consumer values.
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","iv":"ac91813a058f4e57d12d97411e43fd36","s":"1aed32c7571bee58"}
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