Marketing
November 20, 2020
Businesses must adapt or they will get left behind. Image credit: Bain & Company
By Nora Howe
Businesses across all sectors are encouraged to remain flexible and conscious in the current climate as effects of the global pandemic continue to shift consumer values.
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","iv":"5747f626377aff903135a4f8f419f4b7","s":"6ab5a010144e32d3"}
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