Marketing
November 20, 2020
Businesses must adapt or they will get left behind. Image credit: Bain & Company
By Nora Howe
Businesses across all sectors are encouraged to remain flexible and conscious in the current climate as effects of the global pandemic continue to shift consumer values.
{"ct":"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","iv":"47f13359be26eef4aed8e7bc6fdfd18d","s":"6264c8c706433483"}
Share your thoughts. Click here