Research
April 9, 2020
YouGov Affluent Perspective: 2020 Global Study. Image courtesy of YouGov
By Dianna Dilworth
Half of affluent consumers think a recession in the United States has already begun, yet 88 percent feel confident they can endure the downturn.
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