Research
April 9, 2020
YouGov Affluent Perspective: 2020 Global Study. Image courtesy of YouGov
By Dianna Dilworth
Half of affluent consumers think a recession in the United States has already begun, yet 88 percent feel confident they can endure the downturn.
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