Research
April 9, 2020
YouGov Affluent Perspective: 2020 Global Study. Image courtesy of YouGov
By Dianna Dilworth
Half of affluent consumers think a recession in the United States has already begun, yet 88 percent feel confident they can endure the downturn.
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