Research
April 9, 2020
YouGov Affluent Perspective: 2020 Global Study. Image courtesy of YouGov
By Dianna Dilworth
Half of affluent consumers think a recession in the United States has already begun, yet 88 percent feel confident they can endure the downturn.
{"ct":"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","iv":"1a19f988862c9a5cdbb4765d89c44f63","s":"582f69c0bee304db"}
Share your thoughts. Click here