Affluent consumers are much more likely to respond to banner, Web, video, smartphone and social media ads than less-affluent consumers, according to study findings from Interactive Advertising Bureau and Ipsos Mendelsohn.
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","iv":"cc4c06ca4349b48731415b5e31e77303","s":"8114d19034947eb2"}