Affluent consumers are much more likely to respond to banner, Web, video, smartphone and social media ads than less-affluent consumers, according to study findings from Interactive Advertising Bureau and Ipsos Mendelsohn.
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","iv":"1250afb73847647e00ea806547f6de24","s":"042d53598139f3a3"}