Affluent consumers are much more likely to respond to banner, Web, video, smartphone and social media ads than less-affluent consumers, according to study findings from Interactive Advertising Bureau and Ipsos Mendelsohn.
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","iv":"24e6848d6af6421947edb913a7702206","s":"b0332f68a4278df2"}