Affluent consumers are much more likely to respond to banner, Web, video, smartphone and social media ads than less-affluent consumers, according to study findings from Interactive Advertising Bureau and Ipsos Mendelsohn.
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","iv":"00c4a36efa9368be106269e651cb0753","s":"1ca5c00d82678fe4"}