Affluent consumers are much more likely to respond to banner, Web, video, smartphone and social media ads than less-affluent consumers, according to study findings from Interactive Advertising Bureau and Ipsos Mendelsohn.
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","iv":"5c045858ee53c81dc508c7902e3a614d","s":"f675d3a57db0db18"}