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Feb. 16, 2026
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Research

Affluent consumers have 61pc digital ad engagement: study

August 2, 2011

Gucci's banner ad for its click-to-buy video on NYTimes.com

 

By Rachel Lamb

Affluent consumers are much more likely to respond to banner, Web, video, smartphone and social media ads than less-affluent consumers, according to study findings from Interactive Advertising Bureau and Ipsos Mendelsohn.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. McLaren adds to pint-sized Ride-On collection
  3. Pomellato celebrates trailblazing women at Beverly Hills event
  4. Gucci studies connection in spring/summer 2025 campaign
  5. Saks Global closing most Fifth Avenue Club suite locations
  6. Nobu to enter Maldives with hotel, restaurant, residences
  7. Dior odes Mexico City’s cultural heritage
  8. Men spend more on luxury, but shop the same amount as women: report
  9. Farrow & Ball frames National Portrait Gallery in rich pigments for reopening
  10. Mercedes-Benz to invest $2B in data, AI employee trainings by 2030
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