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Marketing

Affluent consumers unsatisfied with luxury marketing: YouGov

June 21, 2019

Only about half of luxury consumers are satisfied with brands' marketing. Image credit: Michael Kors

 

By Sarah Jones

Luxury brands are struggling to market to the affluent population, as only about a third of wealthy consumers say they are pleased with how they are targeted.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  6. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  7. Qatar Airways, Art Basel kick off partnership in Doha
  8. Aston Martin loops Breitling in as global watch partner
  9. What real-time branding means for luxury brands
  10. Givenchy aims for product longevity with anniversary lipstick case
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