Marketing
June 21, 2019
Only about half of luxury consumers are satisfied with brands' marketing. Image credit: Michael Kors
By Sarah Jones
Luxury brands are struggling to market to the affluent population, as only about a third of wealthy consumers say they are pleased with how they are targeted.
{"ct":"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","iv":"7120b1fef60a74f1e16ccfc49e7be58e","s":"af3414e0374c49ec"}
Share your thoughts. Click here