Marketing
June 21, 2019
Only about half of luxury consumers are satisfied with brands' marketing. Image credit: Michael Kors
By Sarah Jones
Luxury brands are struggling to market to the affluent population, as only about a third of wealthy consumers say they are pleased with how they are targeted.
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","iv":"7316dfa6778acab2834a11ad6ec62d63","s":"82dbe747faf00e5b"}
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