Marketing
June 21, 2019
Only about half of luxury consumers are satisfied with brands' marketing. Image credit: Michael Kors
By Sarah Jones
Luxury brands are struggling to market to the affluent population, as only about a third of wealthy consumers say they are pleased with how they are targeted.
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","iv":"5193e043c2c448ddb01a56fb8a90465f","s":"2cefdf2b9a9c7285"}
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