Marketing
June 21, 2019
Only about half of luxury consumers are satisfied with brands' marketing. Image credit: Michael Kors
By Sarah Jones
Luxury brands are struggling to market to the affluent population, as only about a third of wealthy consumers say they are pleased with how they are targeted.
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","iv":"5730ebc21314f5c8e12474bd233622e5","s":"e6ccbdc298d4444a"}
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