Marketing
June 21, 2019
Only about half of luxury consumers are satisfied with brands' marketing. Image credit: Michael Kors
By Sarah Jones
Luxury brands are struggling to market to the affluent population, as only about a third of wealthy consumers say they are pleased with how they are targeted.
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","iv":"8890c8009a10355674b38f895746818e","s":"0f3db7a0417b8433"}
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