Marketing
June 21, 2019
Only about half of luxury consumers are satisfied with brands' marketing. Image credit: Michael Kors
By Sarah Jones
Luxury brands are struggling to market to the affluent population, as only about a third of wealthy consumers say they are pleased with how they are targeted.
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","iv":"720da296b59c46abba8ff69dae6ab65f","s":"09c7b7a901a656f2"}
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