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Marketing

Affluent Japanese, South Korean women differ in their approach to luxury

September 11, 2019

Valextra Affluent Japanese women prefer in-store shopping experiences. Image credit: Valextra

 

By Sarah Ramirez

Luxury brands that are looking to be competitive in Asia would be wise to look beyond China and learn more about the habits of affluent Japanese and South Korean women as their spending power grows.

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  1. Secondhand watch market stabilizes in 2025: Chrono24
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  3. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  4. Younger, Asian consumers fueling luxury growth: Bain
  5. Deadstock denim from Nona Source dresses new Guerlain drop
  6. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  7. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  8. ‘Gucci: La Famiglia’ asserts vision for next chapter
  9. Rule-free personal style philosophy anchors fall campaign from Chloé
  10. Lalique, rapper 50 Cent premiere cognac decanter collaboration
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