Marketing
February 9, 2018
Affluents are planning to work less to free up time. Image credit: Moda Operandi
By Sarah Jones
Affluent consumers are seeking to simplify their lives, with more than half of respondents in a YouGov study saying they are looking to buy less and declutter.
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","iv":"18950b94ae3de246689fb5a30cb44381","s":"d821625b3f03f2f3"}
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