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Marketing

Affluents and wealthy diverge over preference for digital ad platforms: Shullman

July 13, 2017

Affluents engage with digital much more than the wealthy. Image credit: Pixabay

 

By Danny Parisi

As millennials grow into the dominant consumer base in the global market, their proclivity for digital platforms is changing the way luxury brands market to their demographic.

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  1. Bon Appétit delivers inaugural Art & Design issue
  2. Rihanna appointed J'adore fragrance ambassador by Dior
  3. Day's wrap: Saks, Hennessy, Swarovski, Longchamp, Luxury State of the Luxury Market 2023 Survey and Luxury Women to Watch 2023
  4. How does sustainability play into affluent Chinese consumers’ car choices?
  5. Hugo Boss' preliminary earnings show 27pc sales jump y-o-y for 2022
  6. Porsche brings Macan model to 'Overwatch' universe
  7. Estée Lauder Cos. creates AI Innovation Lab with Microsoft
  8. Baccarat lights up Lincoln Center during 77th annual Tony Awards
  9. Saks announces plans to scale ‘Fifth Avenue Club’
  10. SCAD lands $10M jewelry program endowment
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