Marketing
October 14, 2019
Social media is primarily used for two-way communication. Image credit: Boucheron
By Sarah Jones
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
{"ct":"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","iv":"c5008ef70830f385f3a81542775c0422","s":"0765b600e87fe203"}
Share your thoughts. Click here