Marketing
October 14, 2019
Social media is primarily used for two-way communication. Image credit: Boucheron
By Sarah Jones
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
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","iv":"ecf365c0b83ddd51f6c08f38fd11f5cc","s":"3c8031dd67559e3b"}
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