Marketing
October 14, 2019
Social media is primarily used for two-way communication. Image credit: Boucheron
By Sarah Jones
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
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","iv":"9e7efd505fde024261463b03f106ec5f","s":"c9c1d2453c7a2396"}
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