Marketing
October 14, 2019
Social media is primarily used for two-way communication. Image credit: Boucheron
By Sarah Jones
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
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","iv":"5dc1b88765efd25e8dcb7c693719c0fd","s":"3122a896eeb918ca"}
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