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Mobile

African Americans, Hispanics are fastest adopters of mobile shopping activities

July 5, 2012

 

By Chantal Tode

The results of a new report from The Integer Group and M/A/R/C Research indicate that multicultural marketing has a big opportunity in mobile, with Hispanic and African-American consumers adopting mobile shopping behavior at a faster rate than the total population.

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  1. France welcomes first Case Loewe location
  2. Versace announces exit of Dario Vitale as creative director
  3. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  4. Chopard, Boss, Lancôme front AR experience from Snapchat
  5. Vhernier enters Asia with new store concept
  6. New film from Moncler marks return to Winter Olympics
  7. Hyatt names global lead for luxury brands
  8. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  9. Sephora highlights the integral presence of Black beauty
  10. Prada places actors, activists at heart of 'Re-Nylon'
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