Travel and hospitality
August 2, 2022
China’s tourists are switching city breaks for the great outdoors. Luxury brands need a strategic shift in travel retail if they want to ride this wave. Image credit: Shutterstock
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","iv":"021593b1e4bfb04c450d9cbb4f848fe9","s":"fd8fb318e2c6cbf0"}
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