Travel and hospitality
August 2, 2022
China’s tourists are switching city breaks for the great outdoors. Luxury brands need a strategic shift in travel retail if they want to ride this wave. Image credit: Shutterstock
{"ct":"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","iv":"a1963e94e5682483b3899ace2fc9a4f5","s":"38288758c12ce378"}
Share your thoughts. Click here