Travel and hospitality
August 2, 2022
China’s tourists are switching city breaks for the great outdoors. Luxury brands need a strategic shift in travel retail if they want to ride this wave. Image credit: Shutterstock
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y\/Er9qOs80AKxJnuPq5NrgJqx4gomfcDbEpaW7OIQkG3CfBskgImK+XRCflVMsYNQCWTgBYVV1kplmsidl3pZZ\/xmur2fV+3RKi+WFeAl+YG\/2RRYK6G0USsOXQvRS+LykQUVcRAqmNIKFIut6esiNy1lMPOwlpdp8\/VDjJMuqSJMKvSB2hcVEclZsOY6vIh314WoZohDzFh2sDzgbcD\/P4pE9hSUieZ24l0QSxQFnUEQL7BOG2BMA0RZwCHYoknB6fbKio\/C5TuYvQWvCmDKgVLNe7xM2YrT5Tu32Z0AuxlSZz0Gqe0T666FL1KciXH\/1zQkHi3Vk+eyrQsOweeq4QpNUf3FczQF+6EE7CmsWQDZulpLY4CCKg6YvZrz\/BbOiqmYb3qrTfgf8SWwGPdF1NvtoE6vqQEvRZBvTwDwBnp8u9ImulsSIfwRoFLpJBrGEPU17vcOxbYxQ02jzTtfmOd7eUnlIPKIoYO+7z+EOO\/LD8xGqQsbAhfmYEHVtLZ4X1FGUbsLyieDE1cwmExft+WVNrNAn1o1opAKY6pfpqyTYgFa\/KLi7kgmX5yJ7xqdIGPqxkMPfjMOVxiopVw8xIjYNgqBT+igJvWztQox07MX0Den0\/u\/\/8naMmhjUqlrd7pp6bkV2ZMh+ZcOWzABHBbH2Erw\/6e917Bo1stiB0xjNZBtdc\/EzXAZhx7pf7YW+ZyJtkwyOnn31q9Ambw+rcrXyaa413eM7EkAN4zt7emOLL8OQzgT+e\/UxmguKWmAcRDSpqjtipuXAiIXeSA64xyDBb9iVeMyOsx+XgSZ9cgzowklazDzQvx6p3435rscGyt8CLD+vQZBXy+HWshlRzAZMxU\/xs7XUE9COL4awX6PwMTBgjugyk0r\/OcIODEVOeT9JzR\/V6w1UhXXf\/nsTkPhlxE1Nwa6SXZRDigkokHCZMo1kOEZQZnUtf\/QuI4VLXLin6AVqJGrOBE9WSqRYKlewmDWSGng257DelUAdIrY+Pszlx0al+lZ5Cx6TESUorbne4Q68Jo+PQX4tz1m+\/joGk5oU+xPuIXANaPZsxZvSVlOvcCw+z\/t1fOPovOqlmh0Sc0zJFmKO3AMZhdKQLzgYB7FjhisSNpnBWxxzOPdwy1tbiBJnHSfnfQExKIL0Iz4ZYUwY0Ru9k06CKGAViAe0p\/jtouwOQhU84E3Zy5FyRVzz8Fxhl7\/QNXjvrMf7GS579JlIdLB07rSIlSM0+UF45Bq6Jg+xhef8u7f8ZnVPcECsHmlZ\/GbrJUs1FtwCnoinRjV61\/tOvOwSwaq3\/BkReUYXAXCfRfyiPQE16lwc2px\/OfBqiI8FqDcH\/Q1qSZaI3Ogbs0fXD1NRnq65hUEDqZP1WYn4mwSGJLhzx3VU74FuIUKV57\/EO9RCSw42cSUIw3PAFW4Jz0PHrIwalJLUS4NEqfUsDh\/2kaMWRbq+L9NYx9LYWEIglXMgI0vInLKwKwRqy7Dkvq8EhK8sW3Xw8E\/nnMmjYvJKc5hYbC6St+YwjaJSaQMj1CXv9zSIEBOwRW4YVRIz7br4TObqCnUeUXRkuUSTCLgs\/T\/tNTFfkSX1067r8UeYxXNstzt+m7Ut8QharKrKdseFWkj3M\/NTZxe2P3fRvw7N74B7YHu6USSNHtKqp11+uKiC95Cdjn\/Ucq6JWJlw9vmzQmvWiMk6CxXHdM8HkFp4JfeG6dMaCkVimQ3ATsmO7VSE7+480dsY3fc7ZQ3Vy7q1HWXUvuzHmrB7D7XyWL4LtdZeG+sB13SkVv5slPj6fd9so2obgA4Ns1dmRH8xJocmLsZcbejVReA+TBWOTL00eG2CShm+ajlO6dveMhFhXvtLhvn1cyFXeN6lbh1C2ACfLacMcam75dB2mZBgRG54Fi5aBk6UND70rfn7YVbd5KTfd3Y71q5hCOAI6buQ8V\/+A9NFRqo0+WWJT2VEj2J39eByBkg1gDt6L\/U7d9G2ZRxp8u9HeR2r4a050Fw\/hHIypZhFt8XHYUqEpN5tbcpduNZZlG82hesXiuqSi25wLD4gjSxdUd27rjsw+rJ4lH7t8kwbeKwsl7\/v+cg9Aul3Q00+fybOboCCS6Znf+56CyrvObOZDaFPSbTmDeKosmXBZAczO+zdHYvId8XJpG0Su19cFJoN4Kkk6avE+YjECUtEZF+EfLPOltaVPatCDGiVjiQ3LG8Jo9FGvrhrzLd3AtN9BrE+cvM7i6v1bAS9hFmMm4R145ro1aXFQ2cLe0WdnR1CFfEew2digYV78Y9bPsQPgdOvEIXbyHor0b+CnH3ApXjtH8rmqPOCTN9jfT2LkO7iliqHGHULujZa5hsixVpI6MD0V4IN9SBA3K6L\/U8lZ8Qpxl4cGOZ+64+sgDiskuxRB+Me+RSqZJlWmB24cTRfIi9s3ZY5Rm8dpPnD8Girgf2v+4Orr6AOjCUdtG4Vr78ETKS6uzkWh6WqSuLbQsmds6wx71BUR8JEYbl6RuOevzSAh++DyZi1H9LxpeJT13SVb6rUw8LO1z4uGNlh2PUzgYVYU05pEQzQP0WAN00JHn+3J5unYlqCHRiWzknKuEmltX6p+k85reMNPoM06joqBcq8oGNeyvgJhJ9bCTiyYn8dfWTADe18g0y2i5A9Pi9+xMCZMI58vjk\/sYUbMHKiYtn+xIr6nxdaTGZplSPpU9sjV1C5tAVQIe9QFXK7sDEG4bal\/NFA3ubzqd+dFNRI8L1QjBSysBiLYgmUlmIz\/1jWRpw0HI4VusjcKDyoGvEmzTCICd1hTeIC3A+xCIbDazepvEPbzLUWlYmOJYGUTaLpsmgfXRQWKSLEvIveO2cW1qxhfeRwARwvhiqxrmcudPUVC182C6wLikIgibLs7CpPEbmey\/sP8ANBM2+KQt\/ml8AUwb5s6+yWPnhWtXILtc0zyXDwTcLefXgH6GEmEF+cst7GJ4rg85H1LIsz43pIar3ecf6VaBhqEZMs6C4RsSyh1iqeu4v+0gMFqUGEPA0fh32l40k4H\/pP7KD+uciWw52wd1fiHeWCsseP9jTGB1WZcCTMjDGty4J4tCCsRCgYAq8WBNsVFO4Z5315G6\/EYrO99ARiaS5nCvzsVZmxFEhGDCicWalTXVPztiJ+zXf6vLpuIw6CHBU2SAu1yGMeFY+kvEC3rinBxD2+9MmHecKHkCvimZ5czwRHShYKL1DmU8SUtwUOs9G1zPjvRqQAs+TW5HfVEN5xAdjey64AiNjsQsoPG8Ho+M05SvQYQNm7eTCTra3tQLROQ9s5nyqM42voj\/2anjlDI742\/N17qlP\/lXWZaEft1gmNpZKKJnk3hXCd3Erg5Qq2cPGFcu8PLcptMOLxxcAOlppH4ZUNkBJZOWImEhJI7wsesQOfQFohRo+6dykiQIDFqnelY6VcIlNebvp1SiQfiSECbZOPBq8RhIC556lXzkLwRndBb0wA2iGsDvX10G0SGqUjTyLmmo4gw6SSBWIy8UTiHdr5YK+MsRaIdknj9J+t9f3v4+IW3di4kQF4Uzdtqh8TZQqrWmmJeZgl\/3fswTvE+F0jJ0R9KB\/ywACbaISdrJ\/KmTgniyGGvF2fhuFluHEZu00ADb8Xs4H+K8XQyPvjxgBebI6+LBh3Eh7AuJUXyL+ClUgHcEDiv7r+3kJIRoWDiwMnhJyUpLUtdHdWxZ9vpEZqcoz8BaU1QsoFPtIk2ifw9IdUb5kt\/6P5bg5JD82oSt6hiocQ5LR4XFS+fnltzl0UMdzTSgRIYJVTOctoOTQ52eC3TvSg0izu5ZaUiGQluh+Mgx3Q6VbyWw3m4pjAllsDp0AqvTsqoYYf0eFM1E0iasZHAYluCjOYsmsxugVrY4M5aks697f2zqhpEWAcp\/ErFyMJq6\/eEG3VeKodTwQAk5MpV7LFqaDRNwG6BD6HoDKXzno0JhcUk4M9w7cmeXZzJmcaVO8WL0ySv1PRiEEJ8TJEv82QUuU4KKHLjUV6BbluVODLcwnZ7PmoCBjY6O9wBtJKw1WHAKzZsXfRs2MlmP9V5A9BDO6dAKus78qpyFekN50RXw0VRtARD8YzUdk2HUmyH2N8brwld2G4juNkyggiYgz\/SpREFEKkZel1o61O11v5JgBj7qmglA==","iv":"d994d0fd3d5eacdb5e8c8db1dcbbbb05","s":"a1ec51ab591bab80"}
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