Travel and hospitality
August 2, 2022
China’s tourists are switching city breaks for the great outdoors. Luxury brands need a strategic shift in travel retail if they want to ride this wave. Image credit: Shutterstock
{"ct":"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","iv":"e0ce48a9d2eed02cce3260290d2cab17","s":"80489f942491ebfe"}
Share your thoughts. Click here