Travel and hospitality
August 2, 2022
China’s tourists are switching city breaks for the great outdoors. Luxury brands need a strategic shift in travel retail if they want to ride this wave. Image credit: Shutterstock
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","iv":"8383fbd6163c44ed3944d56ed08712c4","s":"221f9f489ba948f7"}
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