Travel and hospitality
August 2, 2022
China’s tourists are switching city breaks for the great outdoors. Luxury brands need a strategic shift in travel retail if they want to ride this wave. Image credit: Shutterstock
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","iv":"25a44a0987821b53d4c5d2ac649d3f2d","s":"da9a20de45c071cd"}
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