Travel and hospitality
August 2, 2022
China’s tourists are switching city breaks for the great outdoors. Luxury brands need a strategic shift in travel retail if they want to ride this wave. Image credit: Shutterstock
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8+yb8Av1xAJui+IqBpuZrXT5DIWt+O5huDXqX+w5cKstF87kJR277FNnsNyIkblZ9I5FGvm76nuRKcNSdDEoc3xE3jVxkGABbQ+k7S\/J4fNIGtK81fIoUI5LZmAE7b6xRCuPwi2H7VngS6mXqwkZSWtK\/lQY8IB5\/BPS6gVlM37FULQ9VxmAu9eq7BwjTqH9O5jHoqzIyovvY0g9lLAWyJOy2obVGqK52zgFobNj3vnyFM5SjLjnz\/zPpvdePHLQimyYKhLJW4KIoLDv7nQmfJQhnsOs0E96MG8wJbSVcQ5NFuNDM0rpnvU+UPt5X0DiM0zuXRZOdtg1owKslEqM65\/lxW1J2X8ixW96HsWEL2u5X+nw1\/hQIweBrM2MdJlb68QedKXxqKUYhkz608CYV6sgQY2otyHqfrGjppbMwBiZL1pnJN0pofjDW5jaWs8zk7b55fLaaEyiGUdSpwb2Moum6az+yPJCOJV7TwzYp6MN6vF7E+Rpke1cd3QIZyCeQqEmIcurDRM7mCF2X63FeE2dwxLtg+g6nGCB3LVFvzAHI3GzuTZ5MKbAKxutuuvCY6qbCqJYvB5W3nyuAnljX\/U7T4Ea7AnaynEGztJHuqyGhNzx\/wGksV8x\/sMJNRd4smd4QEVoIRfHWv3BB9vBddudg75muzTTwa6w\/dO7X8FLr6IY1w6WS0CCbuj\/vgOqyciDV0WDozciMQA8wW8O1eeZC\/zw7VFmaUYh50dl80+V4Gcl8ir1vKSVnflNXF4RLoJ2TXBbC6N\/LzDlPyrypva55t\/vKD+52M\/nWBmaJCYE059U6Ma0iT8Z1oybjQ9uEALK3KCe\/rNDU9GPuIoqsY6xbVbZUGmY7xjTS0xovXRRj7C8NTVnyrPrNbMlUmNNVAhX1N4H6E0wZ87hfmIXzZbY1uwjbPF0NOQS\/AG51XNjTeBgJxRkZdZYN4Zhy75Whjt9GOZd8Ple2nOMfAgISk374dWWL08gfZ89R4Gk1G6I+o1h9vCLgnKjwYF4QoK1HsWAJtdzQl3koF18zcWAyLVxuhVm1cw2Yzfwuwy3BvQhbpYl7ZkYMj1pA+FPhnPeZ3BoZC3V4Bv+\/xIZrHD0BEainpzJRgLp8vhae69WpluROnB6AstGDR+R\/GZEqk\/bbw83bagt8t0F4GqVsEGMoks4FUGgRY2hr8qTXQdu8ZAL1ItbYS83ZGetnuRNGbyiPnYl9+Vc4hE+nKdxjYU\/n64LJVF8051dDxm1QrL\/DOfNi5q53nywUQ7hPN1JY7MntHH62nlZjQfrv2C1Mmeq5o6kIxqVoTiNyFQatofAQyq5mGqXBvexii+K+g\/I1RwnYnxJx9qEP+CaOD+j+5cugtx82cB7j22cBNzpaBe5GfbEld8mmUJbXLY1j2+6QvGtwadnh8XRHiTmpeme0RIhAybFibAjyChMp2Q0mCPgf3XuNIwgJKBtSXl+sDqc4LT9x9UKZyzps1AzOBgl7z\/Bp2l0lZuzJ6Lh32+BP\/k11jWY27yFmBg7iWa3EGZ5AHpLUAmzqxymhc0cuuuUaC5bj8SlAHCKJZzSmiKl1T72loNJ3AV8Ux\/NC4SINklktbHYZNVGHpPmEaPh\/oG62AFJyCMHEKKS4dseOVaz0AQFZwzzwMy\/h1J1FSO9Z8O1Ib3ZWFnRf1tjXZvAKI4rPD8AgCBDw9IkZveACbUER6ajVXubeFLYjyATQYuH5Zpf9Srgpdm5KRhCtI0fVZ98+kXNvGjqpY73QHTabjhLEoHOsCozXavAU5MwcyY+pTCQwq8+\/Ju5Cws0SjlRSIS\/b59DmNoeWM2qEHg7BrInptc9NOCjmTYPDNTXz5sqDZYH4Rp937fWuFj4xPJ0sJVN93mM1USpdkF4s4XN\/xgwbkWnWf4yiONrTU7zZECCIXugm7psm49YEOujmqbqRpQOyhjDxs011oXZxxTWpc3U9H7+x38teNRq9E2IXHnm92kv02GHAcL9iaS17giheGT7oGId7eODlMb3O8Clk7UJ9fu5UTpKsile4xQGlb+UEFf5IkxIpBIo9zZAcQDIWLZJVTYVqdU0ob+EF5aI8e2Df43MkctjTK7kKZXtKBkmIB7XFV0QUXjcjf7wDH0AMw+1LrUjaSo4EQB\/gvhJJRFxszVwyBQgP8fGcyrJMNILW1qkmWTwDmHW1cepyzc2zznkEKYgZXERp0ai\/SY1P7\/Otnoz\/AfwdJxEFXwce8Z5a31CRPxl+AdZlo06UrT0LR46btdRV96NY83tJCgdfdrctMQpTGGeuOt3FDA8cSMK2lSTW9dz6RInyX9EuTaPW\/Wsdl8UjeWOLZJpsT53jwR\/TkbZfTrWd8GbY71q2bflMdsBcj76I6QfA0xPmjdaBdR7Kj1V4OkHupe2JdCqSv2OMPUTJNjtUfsctFofgOfuTfJy5Wek9EdbYgLVLLL4jqh\/Bwd4scTxPRwNtNwrla\/hGpKNxFPiHnxGZicX\/cQitp4qL0NGKRixDn9K+44WWwmDXSt3dhP+NyNWTy5fP2ThnfQ9ObXQMV87ilYp0qGAVdZZ8c9No82hbVi6\/b13jk3mfz2PSheiYm3DfUYiJrCLc+p6GYrgwbhdrUgqDERT+S5SHEOCavbXae4VriVWEFOqHaOmw44UvuE9xaEy67q2RwDXh1C\/mh0OSFYz+TJTXoctzpTmR+v5x7WzihjljZnJ6ygyaB2yByqFY4Sp5IvY4ed6rBHiv95avU7wfBG7mlZwGFvwjPDMkiFhyXOaY6UG64wvZtuwh+smrO51y1Cqq7QqonyY7mxhpfr74Dg1PqSJa+bzEeHp6ryE9rE0F3+MHTY+Af62amv\/u0jb64aX2K8\/eDjdJr99l0OVE2cpzPvey2FifNzB4RGBc23TNxEqXJBzz5it6kT103Fw6eIygDvOhQRsgKa27Bro3wDY98NOQTLgyyKnmK4MlZVMdwTIBPMO3HQksq9O5ZaZWJm\/DzUh8XnZbPp3ZKqIQ2WjOnhJRFL+Hv\/TFntPr+C5Sp\/hUzjGMPtZCnc1vow9e5hUHeqr6d+FGHRDADuzZ2eIYTKn1YFX2+esM7mZ\/1nqPJxUTUF6BXBsX1gZVCv4MqFKqkzwyVig7xLWs4P6IyermPPs8PYcymHcidNQkIIgGRNBE1dKHsYsatDu\/ecFMXrbss6NkbLy8desm0q8uwVxr0zjrhT1xtLRb2hSjIiqTOqkbndLstUkehnJMGQY8R2qK4x7hNFPfL3bF4CjruVYS7+EvP\/GqqFnIDnD6Tun0KAA+KNOzysTDTeX57jfaIjKjIxvqstes7E6juiNKQ8Kep7zDRIdbIzaLg7uPeZSRIi2o0RXjO0\/TDH7j0mFO5FpbuTLHl0CbMghskvxYvFU9lTEMwb2TQ+X9a5Ptq1oWtNs7uhSzmmDHf0BeAmsFrp3Elwc8eHjRhyFnUowoXxImPgoFbqSeRl+qngiUKCsHSzNV5YaXUypZdeA\/VkSKkJdLFL0S66VQ8y54cCrn2YpmAEpqU\/UM6J1FDTzyNsZzuA27yLjQBNINFfYzmN4DNtLhgD2k0KYIT0HH3gJkxqk6oqzZr\/TCMfTED0nc120b\/y0H7\/9irkya7zusuReW7NxCn7dfIFaaAI\/80Z2+GRrayO\/LdzkJK425sgbLQJYYhIxGZ+Y4dHhijc9Xc+Gg0gzB5B3fsPXLFMdPoHQeSt5Xsv2pV2vvHJ8nIHf+WlaTDluNDp4NCaCGFIsQ\/2uDApfbDvCVThgHIgFSYNFJEEBNeQ8vw\/1lAx4xuqfI7pnyzEym+oVOyratvIZV5ZkRxox1dprJCEjim\/MchX1Qwd1Vx1a10jMffitAbMw0FeKugArv4LOURfJgrRJ+z7uEgTMvKfleShTfuXLeln2aIwLnOdNw2eXvqiPv+GnScPiWrOzcSjidwq1fSD\/+nO3vPVMwMfyAU9DdqDRkpMDcLyPko2iG+P7nq4pivimbv9k8TwnDUSX8tLpnVrNVYbMf4YQzKAOYxan\/yPYR7dAqSu\/FCYXf9rIR1y2n9+vzwK7wQxfySFsBYzYV4CbUZ9ALrV2uqrM6nPTuQeOp\/P6KxkdMJ+BmnULp1j7PJVsKHhouCSH6zFcY3WA9AQv71NRg==","iv":"f3a652312777b173288af0228d87f48b","s":"5ed8393de72d2c99"}
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