Travel and hospitality
August 2, 2022
China’s tourists are switching city breaks for the great outdoors. Luxury brands need a strategic shift in travel retail if they want to ride this wave. Image credit: Shutterstock
{"ct":"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","iv":"d7a8d859e7a5811a6976b0379cab24d9","s":"7b9d9157cc770c55"}
Share your thoughts. Click here