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Marketing

Gen Z, lower-tier cities driving luxury growth in China

May 14, 2021

Liu Yifei stars in Louis Vuitton Capucines spring 2021 campaign. Image credit: Louis Vuitton

 

By Sarah Ramirez

As China becomes the most critical market for the luxury industry, its affluent and high-net-worth consumers remain optimistic and continue to increase spending on high-end goods.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  6. Moncler returns to the slopes for Grenoble campaign
  7. Capri Holdings closes Versace divestiture
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