Retail
April 11, 2017
IBM Watson's marketing cloud
By Danny Parisi
Artificial intelligence, the Internet of things and identity resolution technologies are three of the best ways to future-proof consumer marketing tactics in the immediate future, according to a new report from Forrester.
{"ct":"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","iv":"6034195ed860d8504be7cd005c50175c","s":"5409d19fd5e1b890"}
Share your thoughts. Click here