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Retail

AI to play major role in shopper experience, internal brand decision-making

December 14, 2022

Graphic from Dressipi Shoppers are increasingly looking for - and creating with their data - a more personalized retail experience. Image Credit: Dressipi

 

By Marybeth Connaughton

Retailers with both online and bricks-and-mortar locations should focus on creating an individualized experience for shoppers, with artificial intelligence playing a major role.

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