Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Food and beverage

Diageo to serve as spirits sponsor of FIFA World Cup 2026

May 13, 2025

The activation opened on Aug. 1, 2024. Image credit: Diageo Diageo-owned labels, including those across its luxury portfolio, such as Don Julio and Johnnie Walker, will be featured in event marketing. Image credit: Diageo

 

British spirits distributor Diageo is deepening its commitment to global culture with its latest signing.

To read the entire article, please subscribe or