Food and beverage
May 13, 2025
Diageo-owned labels, including those across its luxury portfolio, such as Don Julio and Johnnie Walker, will be featured in event marketing. Image credit: Diageo
By Zach James for Luxury Daily News Service
British spirits distributor Diageo is deepening its commitment to global culture with its latest signing.
{"ct":"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","iv":"a8001c43006c12a4e2c775369c06e9ad","s":"147c9131433f52a0"}
Share your thoughts. Click here