Marketing
April 10, 2017
IBM Watson's marketing cloud
By Danny Parisi
NEW YORK – With reams of information pouring into a brand’s servers thank to new data-collecting technologies, cognitive marketing systems can help marketers sift through the noise and find the vital information buried within.
{"ct":"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","iv":"11798b48daaa5e223486ff8ba4d40023","s":"8fb1f78f72770cf9"}
Share your thoughts. Click here