Luxury Daily
The authority in luxury news.
Dec. 5, 2025
  1. New film from Moncler marks return to Winter Olympics
  2. St. Regis Estates to premiere in 2027
  3. Dior’s ‘Lady Art’ project turns 10
  4. Hyatt names global lead for luxury brands
  5. Fendi reveals holiday window displays
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. Chopard, Boss, Lancôme front AR experience from Snapchat
  8. Chanel signs rapper, fashion star A$AP Rocky as brand ambassador
  9. Pietro Beccari to lead LVMH Fashion Group
  10. Chanel unleashes ‘From Dream to Reality’
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Alaïa aims to empower with summer campaign

May 21, 2025

Women’s bodies serve as the focal point of the initiative. Image courtesy of Alaïa/Tyrone Lebon Women’s bodies serve as the focal point of the initiative. Image courtesy of Alaïa/Tyrone Lebon

 

By Zach James

French couture house Alaïa is leaning on latent femininity with its latest marketing drop.

For the brand’s summer/fall Archetypes 2025 campaign, it is uplifting the ideal of an endless summer, with imagery showcasing warm weather and the freedom those conditions are said to grant the female form. Conceived by creative director Pieter Mulier, the advertisements display pieces from the seasonal womenswear collection in relaxed, intimate environments meant to evoke a feeling of liberation.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. New film from Moncler marks return to Winter Olympics
  2. St. Regis Estates to premiere in 2027
  3. Dior’s ‘Lady Art’ project turns 10
  4. Hyatt names global lead for luxury brands
  5. Fendi reveals holiday window displays
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. Chopard, Boss, Lancôme front AR experience from Snapchat
  8. Chanel signs rapper, fashion star A$AP Rocky as brand ambassador
  9. Pietro Beccari to lead LVMH Fashion Group
  10. Chanel unleashes ‘From Dream to Reality’
VIDEOS
More Videos

MORE IN Apparel and accessories
France welcomes first Case Loewe location
Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
Dior’s ‘Lady Art’ project turns 10
Fendi reveals holiday window displays
Balenciaga makes holiday statement in new campaign
Chanel signs rapper, fashion star A$AP Rocky as brand ambassador



RECENT ARTICLES
Presenting bespoke models, Bentley tributes ‘Dutch Masters’
France welcomes first Case Loewe location
Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms

Dior’s ‘Lady Art’ project turns 10
New film from Moncler marks return to Winter Olympics
St. Regis Estates to premiere in 2027