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News briefs

Alexander McQueen, Ferrari and Marc Jacobs – News briefs

November 1, 2011


Today in luxury marketing -

Alexander McQueen takes on China

Western fashion brands typically cross the borders into mainland China after first dipping their toes in the Hong Kong market, but Alexander McQueen has taken a more direct route, opening its first store in the region here with a lavish fashion show, according to Women's Wear Daily.

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