Automotive
June 27, 2025
Alfa Romeo commemorated its 115th anniversary with a major event at the Alfa Romeo Historical Museum in Arese, Italy, on June 22. Image credit: Alfa Romeo
By Amirah Keaton
Italian automaker Alfa Romeo is placing storytelling at the center of its anniversary strategy.
{"ct":"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","iv":"fed8e5b5301e77da66f44195d1de8124","s":"37be64e62c9599ee"}
Share your thoughts. Click here