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Retail

Alibaba’s anti-counterfeiting measures have not curbed swell of luxury fakes

August 3, 2017

Counterfeits sold through Alibaba have grown since the institution of the Anti-Counterfeiting Alliance. Image credit: Louis Vuitton

 

By Danny Parisi

In January of this year, Alibaba founder Jack Ma announced the formation of an Anti-Counterfeiting Alliance with brands including Louis Vuitton and Swarovski, but the coalition has done little to curb the sale of counterfeit luxury goods on the Chinese ecommerce site.

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