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Alibaba’s anti-counterfeiting measures have not curbed swell of luxury fakes

August 3, 2017

Counterfeits sold through Alibaba have grown since the institution of the Anti-Counterfeiting Alliance. Image credit: Louis Vuitton

 

By Danny Parisi

In January of this year, Alibaba founder Jack Ma announced the formation of an Anti-Counterfeiting Alliance with brands including Louis Vuitton and Swarovski, but the coalition has done little to curb the sale of counterfeit luxury goods on the Chinese ecommerce site.

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  1. Day’s wrap: Saks, NYFW, Aston Martin and Ramadan
  2. Gen Z, lower-tier cities driving luxury growth in China
  3. Burberry, Prada, Lyst, Rosewood and Alibaba
  4. Audi drops clever, concise ads to showcase offerings
  5. Burberry’s comparable store sales grow 32pc in Q4 2021
  6. McLaren, Richard Mille emphasize speed, performance in new launch
  7. Luxury brands and China: An increasingly risky dependency
  8. Prada announces new inclusion initiatives to support students of color
  9. FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
  10. Bulgari taps Grammy-winning DJ for special edition watch
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