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July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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","iv":"6e7be10eefe0e93cb1771ce7ea6f1448","s":"a61b9aec38a8372d"}
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