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July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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","iv":"413cb11a42d4eea5eb60c11d81aeb5a5","s":"49a80145b911f2ef"}
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