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July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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","iv":"a69a4765bad19008f9a06e5b6495d8b2","s":"e1e631656f607420"}
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