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July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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","iv":"4d30c3fdcfcc926bd286b8c12ed1e98c","s":"4b47325e728831a7"}
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