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July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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","iv":"d8aa94260aeca7d5bbcbe6a10e6d9090","s":"338758b20d43479c"}
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