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Oct. 28, 2020
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Columns

Alipay’s ecommerce solution for luxury brand expansion in China

July 29, 2014

Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business

 

By a Luxury Daily columnist

By Thomaï Serdari 

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  1. Swiss execs forecast difficult outlook for country's watch industry: Deloitte
  2. Porsche introduces Taycan to Middle East with Burj Khalifa display
  3. Online holiday shopping predicted to grow in coming "cyber months"
  4. Day's Wrap: Tiffany, LVMH, Tapestry, Lexus, Taobao, TCS World Travel and ethical diamonds
  5. Which brands have perfected digital storytelling in China?
  6. Estée Lauder promotes self-care in upbeat ad campaign featuring Broadway star
  7. Tiffany chief sustainability officer Anisa Kamadoli Costa receives industry honor for ethical leadership in jewelry
  8. Tiffany, LVMH may cut sales price in new round of acquisition talks
  9. Day's Wrap: VistaJet, Maurice Lacroix, IYC, Lyst Index and Chinese market trends
  10. VistaJet introduces a new world of travel opportunities
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