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Nov. 13, 2018
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  3. Ecommerce needs to be consumer-oriented: LVMH exec
  4. Access, comparable pricing can spur emerging market buying
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Columns

Alipay’s ecommerce solution for luxury brand expansion in China

July 29, 2014

Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business

 

By a Luxury Daily columnist

By Thomaï Serdari 

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  1. Collaborations, co-creation allow luxury to remain relevant
  2. Day's wrap: Coty, Richemont, blockchain, Jean Paul Gaultier, Celine and Porsche
  3. Ecommerce needs to be consumer-oriented: LVMH exec
  4. Access, comparable pricing can spur emerging market buying
  5. Celine releases new bag collection four months prior to apparel
  6. Register now: Luxury FirstLook 2019 New York Jan. 16
  7. Blockchain technology allows luxury brands to be more transparent: Ethereum
  8. Alibaba sets eyes on leading global commerce
  9. Richemont sees online growth after YNAP, Watchfinder acquisitions
  10. Sustainability challenge revolves around consumer communication
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