Research
January 21, 2016
Image courtesy of Rolls-Royce
By Nancy Buckley
NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.
{"ct":"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","iv":"972b9ba39dc98e133ee63059aeef66ad","s":"45c20e61706a1c4a"}
Share your thoughts. Click here