Research
January 21, 2016
Image courtesy of Rolls-Royce
By Nancy Buckley
NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.
{"ct":"LNwkjktYN6dd0AyE\/ioeirlYShV2jjcFMTeSDdeqr5YK3jkZ\/HfsYYtuXw9JnKo\/YmTbOBEWC+4yO\/DYqzJKyq7HsNoh+dtU3Fj3szorD4UfXJ78XFKcjFkgCYD4fM4M\/GBOWM18+5N9ntXwusKyAE\/52VWSDZqUCEWGrw2fy+zC6wvSv74dowcEJ7de7Oeq\/1Wzwo5sMJzC4yQFd06xKZRJTHuAhLpMOSFUeDPBmp0\/TI0qWn13pGIUVEnm0t27OJyUERm\/Gz1QbRUHtrE0I335ACEf7cdRwj6qioq2s+Vm2eoknWSnFl6Rwk28qATABAabBDVVul8D9k49xfUym7oQ8\/vszTiMFqqNNVJTLZeJYBsxKmF27jQXCBVVHJ9wNkmyxDLG8gpTZIeuld7AZx7XDAKy7daeLY0\/DxSOqPR5FlS5+5eSurMKaSrBYIlOVA1z1E+a29vn4yhNe\/+4D6Jt1A+ssVN+XNuStSu2w7A8v56UaN+TWN+Pc+\/9nMOdWrnGcjPU47Qhy2OU5mJnoh3vn6PnIOLvnY\/2JZI8Jx99FFfJ67+OwM8RZ71QmqZqIP84aoca87tvakngda8REuUsTXgS4tKXWA0\/+DdvrQ8tVvEQklutRLy4bHU4CqmRtUOmThfdB3RqW0GRoXkiC7A9S0yUxi\/XBbeJmuIOEq24D56qclxVcnZwlqWPE+nNuskxROZc4q5\/1+EBclL56WnvVYjVvQSPG6MqRpbvM7VkdX13z\/v90wj8VM8C0D7a9kM5NCjaUJb0wCTyhUU5PuqkEQVT6XZZJ7VCdfyk6djku7oRxhKOT64qB1EPUt5NOLpOOzdAoPCFRD+8RLdzmmKMmx9g9BoctfN7aDww+npm2NNLBxgW2cfUiC71KGN7FL\/cb7q+GAb7H1c\/XufYU4gstbdlbGAbAT1sQnmrHmBULEFhbXODdAQqoeZASh3yVAZo1xporJwoTLLrVx\/GvBjtXCRObgZ7o27CqdeY6jGsHqcJ84NwpN7S7LTAgaiAaBAFC2Mb61vjOteSPcdPsVN6SBE+GIKiyq7lS9UaXQcBFVdSy8Y1e3UQBD7k3bVPomhU\/3n3HPdii74HcbaVd6Cf12aRaTJApZsJTsqEBGhgXWyfrBocHwjQjwylKH\/ObdTdkdaahA50r8ETOovZTPh0971iv\/EuWxBp40meq0NXn3\/2MUN66ZEu0YujzZJDL3+EkdEVIhYaSOUhXJOQXUof3\/NF4NyPViUNya6kfJ\/N0Ac7X3mwUpqozQKv8zvLXHWxACpLpR4W\/r4SE3HvYjTT3uITHPua1AkZjgC8yni\/0cFuFTKKaJlijhIEoSIhfap7B4w87BiQXjtacx9ABLJfU+Sz6fCrbyc3eEnYCN6hbkO6Cgrj0Jv+vi2JjjJlp3DUxy1z1E5MDRg0\/fr+aJTgUNYNQXM\/mMEzFUC57O4PAj3DvD4QhOzm+EJ9JRos1rTbPw87P240eEcWD5Vau7HFdd1qXU7jZPxxUEIn7\/7\/WHgw2tJrCYpMEXrDZqfIKoqhUX9BgW0WhQuVh5sL3M760jxrtargvoDpoapwjwWzit33A8WoxTCvBTY\/HmteNChSGKTs6X1KVqJLqR+3O8L+Ko2f50mTxOU8\/I9ANQvs4r4nmBu7J+lsQtkbmvMfQRAB8BI5KlSrxTW7i3LE6tcrSbwIQAEe3TH5WIeWEHHP+7VW5k+zfMimnqEsaWCP9le9aDvHyQK1ZpOubR08434F5i1264q2g8Ci+DAa61kHkdyegrEQieIjrJOs3nyZZcnkKe1GbvbzkxfKjZ5yuE1g6e1aWvj85P6vuXDM0PeTSu6ukoqoXkSZ9RIT5Yst2JjOjBgmToc2\/nXzpDlg3bTRigYQcx0ootvjbU\/D7z1rD\/cOcHEWIiYenAv0zLIt2UUrMGsvhpqAz9+2iqXrWKul+ZHr4NdPBGqmCvPYXKM0LSkOXbJJsY4CZBu06A1GQiNUuB9o7h4+qLV8nl0Q00uBxy+q5RPPM1atfcdGaLxztQbu7SbTgzFfoesBxo98EnlcZZHP4gXRZQ8rQD\/Df3vNcp0YLMOAcwzmZ+LeUkUqffy8Dpey9i757ufKRYKwc3dPs4iILx\/xJe8OubxZq2BrPtVYaNM9RfZ2OULGjRTvG3m61Pj+5g\/oxMfiZ9TO70NjQ4qYiriB0Wyt+84LlkmMvJafFYIkKuyjTG5pOv7byykbz4PbQ4CGPtgR9wWj6sSugwgFLbmDBPU64DhKTKnz0E5fe+XisfjXTmSEYzMHQ2BenCUmNhq3m14Efat3uKV1GYzmbW+rjOWTBHahY8OEVJmVzvlJYGiGiyDGRHij+NooFBdx1STItx8KnsRwZMpMsmD8paojM2umHDi4noEkkB1IpsoJitvknEW20ZOkHOPxKQGzYQBsJrTW4V+8WbXT7TIXBycs\/sYQwAl5i92rzhy0IyJn+Thy5FReJMaRUtCNPrXNjYe2PFWHMeNkRLbVke9c4CxRnSbMUATqgSq1y84SsNyamDmyk3v0OAtzPlPsQCWXBCO2Ire\/2K5OyDld4QSiscTyJnI+UXT8Bj+I8+Lrsd3dudlqZKgstI6kurJ36ArokAUC1LBhGpLUkp2l7S9iXPa58M1SNwkqCAuFiO3PUXAn06GCmeHQYA9os9mdSaicAKiKTdsg21ZLJaufnQMBupkp\/7s26TmhBT41z96ZUwTHCKnwCQLAF4rZCOegkuI42CixT5sruFoPDSdbYnKDElk5fHxJe4DfJ3s7Q5aLEVVpqElViDWq\/PWgHpk6tvlYnTe7\/HsYBuZ3UUXSESkmVW9q3NVxWunxg0zfrTF\/CEZ5JUnlITDrErwOwUY8XWS27HizXrsnQ4hN7FIzfdretFsc38CD0PkTYZhrX5QbQ5vp6gI5uRFOPbmMJO1qUWGMWRRRULrCS1Gay5EW32HuwL1h1wzxCm9jzECwf4gd7vKAtlzhi8LnywaFAKIRwwUP3ge1JtSDb\/zJUiOK0EmCZvTBVR+GLStWrxn0ohdHtS++0e6zXrdC9PKPZjoDR3vokWyEjVG5zc9V6RiNvdY\/uaZ3TJZSRD\/E\/pqpLhWyoMaxINylPANsJtaTLiz6piy4gdWpgzPPy1VONa1TMK2YpVrhcMgvXrkhNOsJ+\/HeOZ4T5irbkpNEfvjpzDEOyilqlPUyOv3I1HzNOaKx2Hr71GUI11aF+bnfNfvbOHNgXqN29UGyg3ph2tsuut0HmjaYWvVypF2NjQr+pY7AIb5AuxxdOtd0YDM9+VSRDTsuFQhR5O\/bLmlGITuTKCggTDVlw7v0dwoWPwmywojGHyqYbEJ30P8EA\/tVHygwrNooYzycql6nkSBye4yvLOXdqmIMIKEX8gEzAGH64G32G\/uQPUymCAt4pCFxeophQiZCJGjtsmdSoEdFZ10iHM5ihk6j+kEK0vx+NNPBpuvq4vofRGGqaUe0hn80fQ7KdJS\/zAc98\/voDAchuAuQ+JW2wioIJZ8P2x7\/fU66AohyplgzS+HTYhSycBneUNHU3ZYisk4dNe7m64v4PTcF5uTf69kOzNmbNrR9+eMSsD\/Y3nS\/8f0Mur7cZtNTzd7YZme2nvA7QUPk7MgZzumMTnFBwZCr3i2xQheZ0rWIb9tNjJgBOo31QG6LcWKcH433NQaP4NnOOoHVi96DYIaDjMn84KAnkIY0aySxTH4T6PTBq0m61YH28bWvOs5VfvNGDDTJ52YFjo0eb3K3qqlNcGGWg2EAkjSElAMkkfp3GKazoOoUY8XyE5zfZ\/EXPPr\/WzQ1ouGvbHwZhbezaUtVD2li4cGZLdKFZma1wjpqN6zN\/9DnVj2nigQ5Co1ucs9lAGujZDpW90pqXSx+gflkYBO+5ISGu\/ANQsqlfcBD1wZmqVTMfnuSdqzas\/nU4x+Nq75Rs548MeHmIWqwgTyIGBDaDwrrggOwVGpNsVxjzBKwjhzERBCPMwNsxBg6DG9X5YcddNecMd7fYY3VaJdgunm6k9fKh7iDla69ZS2XEJd5UmYnGLVu3ObcOpgT3Syhk10TicjJpkPlftXFOFwKJaV2gzbDlbuWH2LjCG1+6KxL8zr0skkAv\/rPKsAoMFuMaS9PHHtGzl5hS0WBjNisGMHj6S1e3UNJ5eJZ\/ZMckOuWLVlfgcxK+iD3nQB9YdBEzbri4mtJy+75jPdVPinzu337pq5Vg9EOy0ssUuyYoW3bpJqOy57ewSYVCc8Bd2bi8ooIftLh8PV8oM13W5GjDvnFW\/DiWm5Zkx+KNzNi9beTJhgbZWwZ9pfwiWDebgVIFcZ\/s2jMOu0ztGcLYtVfS\/i+yV0zI47m4luZCRxEDoNJLqYcT+mYjdzx1pxKu+cMsR+KOc1JWnXa25MhLS2rTep\/ddiw9CXPCy3FxeH0+F3Xd8hAZPIsKZhx+2bHw4uCSTwSRDHCXs+ODVyKFRnZQ2CezuNyCSxWvcPCXfTaHJkpeRKFpFxlC6Z8cfRKP1OWwxvfgcweuhIheQqwTGnA0oFo0LdWNZmtravqzO\/q9up\/nwaEwNE7xGOiVBQqD5pLZfQy0uWp9IPMPetiSdVziYpevLfVcgWIwxN6Ax\/lUGdTMkzUsLQYQkMDH2jzcs6rOzVCAXgiN6zJ3jqVY7ExhOWkLQD7tiwWfS3R7b8ucvaOvf9QqlA48v0JSloLP7QOm1rDuV20CkOnOPBhf6qYXt6X1Cti\/9S23mSaXaWXU5eBztCgM1dpbnK98WGGnTpNC4HrSSqUb7NECZu\/wglZyeqU28NTMJZAa9Mi4qI9gKuVNSgOsZF7E4hq3gCumfmF33n\/wcqilMRZm21HXht8VGVUoPRGRfvisMebcFlIBGGbjKxwdnBmJJLq5LAZz5KsDcEH6hJtD3TFo8+v6VjxUX7i1DGR+aJDWzajTrCN6ZYS2ObCG99Fstoo9qX\/y\/FzUa7K7qAcnVmTj8pGFO7Qz5RAFOZb9y12PDLnXeOmo9aWPl6WBewbVpw\/FsczPCVv4U9qNrvyeTG7Npeijia5E8k4fBW0Wxv5NN5wWjVcR5wd5vV\/YEpCO+0aGYTXkcJN2Q0ynNlgCclfCvmjbMFi7nvKSFQ9dW0NKaoVvzedTFrMD86j78zdvf+zTpeQwHSo2xaKSJfy0lmZfZv32+41LnFoKr3LW1NI4vacXIFQIdmrulsqaW+mvGowpPmHCaN9NdxuwsFktkk0Plp1VQmQbtq6BbZWXG57eHRIi+1vobiliriwXhf3LfnY4MlXbBdEa1tiyWO39R9uxokGe4jF8BI7rRGkzQbilkgLrxshBo66Rpkq9cXq36Gj8HdvhXHhobZZxLSNPvLD6Rp+5TXl7\/e1wCAaIgrV4Vywf0XlJfLej+ieds0XuQI2VmScceVYelK8ytAWkEf9LcuRUduiNHZ91DkaASBRNn+rI9nBQstIX\/po897F+kkJCXX7CQ1b1sAEC0Nq6f1p\/o\/o6qT2vdMDYyWPiyuH2JO72M7Stusq96l6TCHpwKl0LrcQQ4wx\/WV2xxVb1Gx4+9spioHhj8dVuBzBBVGGcqhUgZhqs4YyKBTEXY8cFJtsKiV1UgQMl0EFLCp44BC0MHaRS93rKYEL6eNj57eIHY\/g0obAMJM8UArcVbfPn5Uvdvb4PrdMLzkx03gqePSQ+mO+EvL49st7vomS4Zia4OcJlxWpsN47gWJSEF5Z89s3D7uV3y5DTC53TcpCF6eMvvS4JNpVJ03Uzo149k3pudOYxafjdE5S8VSCQTqhOhHjaEKSj\/Nr+t4rp4RgPG1WxldTueCo6NhryHN1Oh7YdY88IZdG1jQ0jptJoEOnHHBFjMAcetEGohus\/Bb2TXzqVQkDwM8TAsXgKww4nkOCk6xzM3rCM862XXemX\/BBfPKCHZZUX\/LSi14f28UAWx0lpj51XwDTt4y0wXTfO645OGOAxhT54LSE424D3FKxjUMdEePERjHt\/ROJdyjxwFfFLdFETSfz3W+1QyYQ\/L4Uf1HGZ2LyRbHaVi1p\/jADgzG\/AjyDGJtCkVOJ84A4CHvTqaxjR\/DZihSZ\/QvX88k+P\/hO4rj3h3HNMhkyGgcGOZ7pI665NvVwLawLwIwnvcot3JU1cZnu3\/TXDx\/w1Ois5YHw5Ds+PP5ieIolE9r\/8TFmT57wn2wdtUvp1GoGX0lrVcbPquGI3U8pvD5pDHI1kaYE2OCaSj6k9PERpBfirlKpW\/eY0j6l1PoyvSqqtceMwBHm6TpMFLrXXFmJhYX+hBHsrDecdZYkw89cSyOmsStWJpVVNXzrYRyfGuUpT3FfoERAmVeW0xXojTrq6fVRkzN4sp4PEUMu86p55sagCx6Wnj8CqTHHUT4foGFUmA3n0tqZDrlD13FwSHHVt8xH08o4qbmx3N\/vYxi6BzmHaputIpsqeSgOO++Gb\/bjGA1Qxc7ze5cDCeeh7rcMgdb9pwi6quga3l6wsrgOQtmD0Gv2YeH\/39OarFJh8ljALUlWzEUcfn2acYH3KDB2OhDCrYjI8P594bMdzusHMM1SySfqdG04Wnn6tGxA4rkTiSVLa3X1S6IAEnmZoPq1AkxkXr\/9zVzSHOnLszO50yFxKYBpJVD7+3CQIjVMONwyDR6aNCfN4h\/m+XCKecIqqI4RPZcRm6VTsSOSZ4SN5LCs5Rs9sGmd0AbVjgGKlTBLk7UvuR\/OdoOKYT9Q4fleXQNiWy\/VGs43ptt4vDSNhN8TtQDpfZlhgQD6XGW3I2EvrlvGY\/tmARxF3w8KvP9X4bLi9Pett3IP5Jq3\/uTj1hW+Ig6uIr4yn32Abj5738RYjP3Q4G9lAV7hREcKXtYdUtF4o2jscu6jDdUsKPckEFAkAp5cz3eNIw==","iv":"f2a8a5fb2c2f25c08136e942bc8151a2","s":"1d7b7357f07302bb"}
Share your thoughts. Click here