Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

All consumers treat themselves to luxury goods

January 21, 2016

Image courtesy of Rolls-Royce Image courtesy of Rolls-Royce

 

NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.

To read the entire article, please subscribe or