Research
January 21, 2016
Image courtesy of Rolls-Royce
By Nancy Buckley
NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.
{"ct":"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","iv":"45a8c10ac2f44dd894b2ea5f14ac9cf4","s":"9173c690e4832b19"}
Share your thoughts. Click here