Marketing
December 7, 2017
Shopping has now become experiential
By Brielle Jaekel
During a Luxury Daily webinar on Dec. 6, the CEO of Luxury Institute explained that there is a significant difference between shopping and buying.
{"ct":"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","iv":"62067616e1cf63d8b6a48d75f5383b8b","s":"f0cbb741afc1df07"}
Share your thoughts. Click here