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Events/Causes

American Express gives cardmembers VIP access to Mercedes-Benz Fashion Week

January 21, 2011

Last year's American Express Skybox

 

By Giselle Tsirulnik

As part of its ongoing strategy to reward its affluent customers, American Express is giving fashion-savvy cardholders access to Mercedes-Benz Fashion Week via The American Express Skybox, an invitation-only VIP lounge overlooking the event.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  3. David Yurman selects finalists for inaugural $50K design grant
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  6. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  7. Aston Martin loops Breitling in as global watch partner
  8. What real-time branding means for luxury brands
  9. Givenchy aims for product longevity with anniversary lipstick case
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