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Feb. 21, 2026
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Financial services

American Express plans biggest Platinum Card refresh yet

June 16, 2025

American Express first introduced the Platinum Card in 1984. Image credit: American Express American Express first introduced the Platinum Card in 1984. Image credit: American Express

 

By Kiran Gill for Luxury Daily News Service

Making its most expansive investment yet, American Express is updating its U.S. Consumer and Business Platinum Cards with an eye to younger consumers.

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  1. Balmain Beauty presents first prestige fragrance
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  5. The RealReal returns to San Francisco
  6. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  7. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
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