Marketing
December 22, 2017
Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ
By Danny Parisi
Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.
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","iv":"5963a5569aa45d7c77ee61dd3c5137c6","s":"59ce5f18599d5518"}
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