Marketing
December 22, 2017
Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ
By Danny Parisi
Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.
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","iv":"2d29b25a047715874ff34bb47dad3a67","s":"b3607e86381421ea"}
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