Marketing
December 22, 2017
Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ
By Danny Parisi
Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.
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","iv":"75d369e0e46bba3a0b69e1ab0495eaa4","s":"96919d2e592dc9cb"}
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