Marketing
December 22, 2017
Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ
By Danny Parisi
Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.
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","iv":"720693ff897f7a843eaa7142d6b11062","s":"eccca00b38d19c73"}
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