Marketing
December 22, 2017
Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ
By Danny Parisi
Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.
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","iv":"a7bd9cefa27549c8f0ba0196cf490c08","s":"7461cdb3f94a91a6"}
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