Marketing
December 22, 2017
Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ
By Danny Parisi
Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.
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","iv":"29cf0ecba00ab8abd24d55a8d16c3139","s":"b5a365f71c71b6f2"}
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