Marketing
December 22, 2017
Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ
By Danny Parisi
Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.
{"ct":"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","iv":"514a12dbf12508f2077d121721a22feb","s":"f4250c40fcbc9b96"}
Share your thoughts. Click here