Marketing
December 22, 2017
Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ
By Danny Parisi
Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.
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