Marketing
December 22, 2017
Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ
By Danny Parisi
Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.
{"ct":"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","iv":"fc7995f9ca46363ee2e0580b479f5734","s":"2b0f341436ea2591"}
Share your thoughts. Click here